Fake milk case: Hong Van - Quang Minh used to be enthusiastic about PR, now facing trouble, they are silent

The bust of a ring producing nearly 600 types of fake milk targeting sick people, pregnant women and children has shocked society. Several artists have been condemned for promoting this milk source.

Many artists and celebrities who have participated in advertising multi-purpose milk lines have been named by the online community, including BTV Quang Minh, MC Van Hugo, People's Artist Hong Van, actors Le Khanh, Cat Tuong...

At that time, in most of the product's promotional videos, the participating artists all affirmed that this was the number 1 height-increasing colostrum product today.

To increase its credibility, this unit also uses images and shares of doctors to advertise the product. In addition, on the website advertising this product, many videos, images, shares, and thanks from users are also posted to advertise the product.

Audiences expressed disappointment when celebrities advertised products with exaggerated effects: "All consumers who buy products believe in celebrity advertisements. It is not certain that people actually use the products that are advertised as real. Celebrities who advertise should also be severely punished to deter others before promoting the products."

As soon as receiving information from the press and social networks, many users flooded the personal pages of the artists involved to express their outrage.

Among them, MC Van Hugo is one of the most mentioned names because she appeared in a clip advertising HIUP milk - a product that was fined for violating regulations on advertising content. However, on the evening of the same day, Van Hugo quickly locked the comments section on her personal page, and at the same time posted a video recording the moment she performed at a music night, instead of mentioning the related scanda.l.

Similarly, BTV Quang Minh - who also appeared in HIUP product promotion videos - has disabled comments on his most recent posts.

Under the newly updated post, many viewers continued to leave "angry" emoticons, expressing disappointment at the veteran male editor's silence. Meanwhile, he continued to share photos from his charity trip to Nghe An, without mentioning the ongoing controversy.

Previously, viewers noticed that BTV Quang Minh participated in advertising many other lines of powdered milk, including products that support brain development for children and products for diabetics.

People's Artist Hong Van - another artist who was said to have appeared in the HIUP milk advertisement - was still busy with her schedule at the theater on the evening of April 13. She has not had any official response or share about being "called out" in relation to the incident.

The wave of criticism against the artist broke out at a time when public opinion was still shocked by the news that a ring producing nearly 600 types of fake milk powder had been dismantled. According to the investigation, the subjects used a number of poor quality input materials, completely replacing advertised ingredients such as bird's nest extract, cordyceps, macadamia powder, walnut powder, etc., and adding additives. Through testing, the police determined that the content of some nutrients in these types of milk was only less than 70% of the announced level, enough to conclude that they were fake.

This information has made consumers indignant, because many people have bought and used products made by Rance Pharma Company and Hacofood Group Company - two units that have just been fined and investigated. Making public opinion even angrier is the fact that many artists and celebrities have contributed to promoting these milk products as a "multi-purpose" milk line, specifically for children, sick people and pregnant women.

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