The 'fake' cigarette case: The culinary ambassador made a 1 billion deal, revealing the "magic charm" of sick pigs?

Recently, cigarette butts - a pig organ dish famous for its expensiveness has become the focus of heated discussion on social networks, attracting the attention of a large number of internet users.

It all started when a video went viral on social networks, recording the image of a cigarette heart up to 40m long, weighing 5.8kg at a restaurant in Hanoi. Although the video has been posted since October 2024, it has recently continued to "cause a fever" again after an attention-grabbing statement from chef Vo Quoc (Vo Dinh Quoc).

In his post, chef Vo Quoc said that cigarette hearts are actually "magic charms", emphasizing that only pigs with intestinal diseases can create this type of heart, and at the same time warning consumers not to use it.

On May 5, on his personal Face.book, chef Vo Quoc continued to reiterate his views on this dish. He affirmed that "real cigarette hearts" are extremely rare, unable to appear massively in the market as they are today. Even some people who have been in the slaughtering profession for 30 to 50 years confirm that this type of heart is very difficult to find, not all pigs have it.

This chef also committed that "if you sell cigarettes to prove the freshness and authenticity of the heart from the slaughterhouse, the National Prize will be 1 billion", but must meet four criteria.

It is known that Mr. Vo Dinh Quoc is a famous chef, currently has a culinary academy in District 3 (Ho Chi Minh City). Ho Chi Minh City). Vo Dinh Quoc considers himself a person who has been "treated" for fame after learning to cook for only 5 months (winning the Gold Prize in the Asian Skills Contest) and being invited by the late Prime Minister of Singapore Lee Kuan Yew to cook many times.

Talking about the drama, the origin of the cigarette is becoming the focus of discussion across social media platforms. At this time, not only the shop sells it, but people who have advertised and eaten this food are also interested and asked about their feelings or current health situation. Among them is Hai Sapa - this character once appeared in the clip of eating a cigarette at Ngo Quyen The's restaurant (The Heart Se Dieu) for a reception in mid-2024.

Not stopping there, this male YouTuber also posted a review video lasting more than 15 minutes sharing about the experience of eating this food, with the title "3 million 1kg cigarette butts 'delicious armpits'" in 2023 attracting more than 3 million views.

The keywords "Hai Sapa eats cigarettes", "Hai Sapa eats cigarettes", "Hai Sapa currently" are climbing to the top of searches on TikTok. The clips recording Hai Sapa eating cigarettes from 2023 and 2024 were "dug up" by netizens, sending comments asking Han about the current health situation, how he felt about this heartfelt drama in the past few days. However, Hai Sapa kept silent, did not respond to any comments asking/mentioning the love of cigarettes.

Many diners shared that after trying the cigarette hearts in some places, they found the dish to have a strange crispy taste, but almost no characteristic taste, not smelly, not as fatty as fresh pork intestines. These differences further increase suspicion.

Under public pressure, on May 8, the interdisciplinary inspection team unexpectedly inspected the "Long Chat" facility associated with the 40-meter video of the heart. At the meeting, Mr. Ngo Quyen The admitted that he exaggerated the length of the heart in the video due to "estimating the wrong steps", and apologized to the online community. He also affirmed that not every day the restaurant has a cigarette heart. The sale of this item depends on the source of the morning goods, if any, inform the customer, otherwise.

However, this explanation is still not enough to calm the wave of controversy. On social networks, many people continue to ask the question: If it is really so rare, why does the heart of a cigarette become a viral content produced such as... chain?

Currently, the story of cigarette love has not ended. The interest from the public is still increasing day by day, while information from both sides of the real and fake has not been clearly verified. In the midst of the controversy that has not cooled down, the most obvious thing at this time is that consumers need to be more careful with dishes that are being pushed viral too quickly on social networks.

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