The case of the Q7 PR boss of 'witty' shampoo: The Drug Administration has not had time to 'turn back' in this channel?

On the morning of May 7, consumers can still easily find Hanayuki Shampoo on e-commerce platforms for about 165,000 - 200,000 VND/300g bottle, usually sold with Hanayuki conditioner in combos for 420,000 - 475,000 VND.

However, by the evening of the same day, this product had "quietly evaporated" from the second largest online shopping platform in Vietnam. It is known that Hanayuki Shampoo used to be one of the best-selling products and was called "the pride of the Hanayuki family" by businessman Doan Di Bang.

This sudden disappearance occurred right after the Drug Administration (Ministry of Health) issued a decision to suspend circulation, recall and destroy the entire batch of Hanayuki Shampoo (300g bottle). The reason is that the product does not meet the standards of microbial limit and contains 2-Phenoxyethanol - an ingredient not declared in the published formula.

It is known that this product has not completely disappeared from all online shopping platforms. On Doan Di Bang's TikTok Shop channel, information about Hanayuki Shampoo still exists. Notably, only Hanayuki Shampoo is in a state of "stealth", while Hanayuki Conditioner conditioner is still sold normally.

On the sales page of the Hanayuki brand, personal care products, facial cosmetics, body care, dental care, even sanitary napkins and troubleshooters are currently on sale, with prices ranging from nearly 100 thousand VND to more than 700 thousand VND. Consumers can choose to buy each product individually or buy a combo, with a price of more than 2 million VND/combo.

Among the products bearing the Hanayuki brand, the most well-known by many women is Hanayuki Soft & Silk feminine hygiene solution. Doan Di Bang is very active in promoting this product, advertising videos appear densely on social networks.

Regarding the legal entity behind the Hanayuki brand, according to information on the company's sales page, VB Group is the owner of the Hanayuki luxury cosmetics brand. VB Group was established in April 2021, the legal representative is Nguyen Quoc Vu. This company has the main business line according to business registration is the wholesale of other appliances for the family. The head office of the enterprise is located in District 5, Ho Chi Minh City. HCM.

Previously, he was 'scolded' by fans for confidently advertising green vegetable candies with winged words: "One tablet is equivalent to 5kg of vegetables", "Use 2-3 tablets a day to get rid of constipation, hot inside", and even "suitable for everyone, from young children to pregnant women".

The video quickly reached millions of views, but instead of admiring, people ... doubt. Under the posts, the audience competed with each other: "A 5kg vegetable ball, so 3 balls is 15kg? It must be a cow eating grass." Or "After listening to it, I want to run to buy vegetables to eat healthy, but this candy is super real". Many people also called on the authorities to get involved, verify whether Di Bang's advertisement was too "ridiculous".

The product that Doan Di Bang introduced is a functional food from the US, extracted from wheat grass, barley grass and alfalfa, with the use of "cleansing and detoxifying the body". But when browsing the official sales page of NSX, there is no mention of "5kg of vegetables" or cure. Obviously, Doan Di Bang has "added salt, added pepper" a little too much compared to reality.

Before the wave of controversy, the press reporter contacted Doan Di Bang to clarify the situation. But the response was just that... Unexpected silence. A source close to the businesswoman revealed: "Maybe she hasn't finished discussing with a lawyer, so she chooses to keep quiet."

Businessman Nguyen Quoc Vu - Doan Di Bang's husband - also locks the phone and subscribes outside the coverage area. Meanwhile, netizens joked that perhaps Doan Di Bang was "hiding" somewhere, waiting for the drama to subside.

Doan Di Bang, born in 1989, used to be a singer and actor before encroaching on business. On social networks, she is famous for the image of a "rich businessman" who often shows off luxury houses, luxury cars, luxury brands, and shocking statements.

Doan Di Bang became the victim of the "fake" shampoo case, apologized, fans dug up ridiculous PR clips? Hoa Tuyết10:41:51 08/05/2025After the batch of Hanayuki Shampoo - 300gr bottle was suspended, recalled and destroyed by the Drug Administration (Ministry of Health), Doan Di Bang and his wife officially spoke out about the incident.