Hoang Huong: Products proposed to be punished still preach morality on social networks

After being proposed to be disciplined for advertising in violation of regulations, the Meli brand represented by Ms. Hoang Huong has quietly removed many products from its official distribution channel.

According to Tuoi Tre Online, by the evening of June 26, on the brand's website, there were only two products left: Meli herbal shampoo and Meli silver hair shampoo.

Previously, the Meli brand was launched by Ms. Hoang Huong in December 2023. On the official website, the event "Launching ceremony of Meli brand ambassador - Businesswoman, pharmacist Hoang Huong" was solemnly announced, with the image of Ms. Huong appearing and the company team with the message "The halo returns" as an affirmation of her return after a period of absence.

Over the past time, Ms. Huong has continuously appeared in many Meli product advertising videos with a familiar style: speaking naturally, combining online sales and making strong, even controversial statements.

For example, in a video advertising hemorrhoid treatment, she asserted: "All hemorrhoids can be cured", a statement that can easily cause misunderstanding about the treatment's effects, showing signs of exceeding the legal regulations on advertising health care products.

Meli branded products continue to follow the old path that made Ms. Huong famous, focusing on groups that support bones and joints, digestion, and women's health care... These include: Meli Bone and Joint Gold, Thien Hoang Sa Hemorrhoid Treatment, Meli Mouthwash, Meli Bach Phu Dan...

The common point in the sales campaigns is that the "storytelling - consulting - selling" scenario is repeated many times, strongly hitting the consumer's fear of illness, old age, and pain. In addition, the videos also include "certificates" that are said to be from "international scientific and medical councils", but the legality and authenticity are unclear.

Previously, the Food Safety Department (Ministry of Health) requested to handle some illegal advertising content related to Ms. Hoang Huong and the Meli brand. The authorities said that advertising a product with signs of causing confusion as a medicine, while in fact it is just a functional food, is an act that violates current regulations.

The move to "hide products" from the website after being reminded shows that the Meli brand is facing pressure from public opinion and management agencies. However, how the situation is handled, whether the products are recalled or checked for quality, still need to be monitored and clarified.

As for Hoang Huong, this businesswoman's name was mentioned on almost all social networking sites.

Despite being the center of attention, it seems that Hoang Huong does not pay much attention to the sarcasm. The proof is that on Hoang Huong's page with more than 1.3 million followers, this person still calmly livestreamed and posted emotional posts with netizens from the evening of June 26 to the morning of June 27.

In the livestream, with the same tone, Hoang Huong continued to preach the moral of gratitude in life. The strange thing is that although her work is in a big scandal, the businesswoman absolutely did not mention it, nor did she intend to explain.

In fact, this is not the first time the name Hoang Huong has been involved in scandals and has been mentioned on social networks. For that reason, the businesswoman is not very popular with netizens.

After "Genuine Hoang Huong Meli Pharmaceuticals" was named, many people even celebrated, saying they had "waited for this day for a long time".

Hoang Huong, real name Hoang Thi Huong (born in 1987, from Phu Tho), became famous through online sales livestreams. The owner of a series of businesses such as Hoang Huong Pharmaceuticals, Hoang Huong International Dental Clinic... often appears with images showing off assets, organizing mini games, and giving away valuable gifts to attract followers. However, her popularity comes with a lot of controversy.

Hoang Huong said she was born into a poor family in Phu Tho. Later, the whole family moved to Hanoi to work. After a while, she followed her parents to work, and then returned to her hometown to study. After graduating from high school, Huong studied Pharmacy and gradually became famous on social networks.

Previously, Hoang Huong has been involved in countless scandals. Among them, it is impossible not to mention the time this businesswoman was criticized for making inappropriate statements and insulting regionalisms.

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