MU 'sells cheaply' reputation, relaxes criteria, the organizers reveal shocking motives to the contestants?

Lan ChiMay 09, 2025 at 10:45

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Many beauty contests, whether new or old, are urgently looking for ways to innovate, in order to escape the situation of "sinking deeply" in the middle of a saturated market. In particular, "loosening" the criteria and ignoring the screening of candidates is a typical method applied by many playgrounds.

MU sells cheaply reputation, relaxes criteria, the organizers reveal shocking motives to the contestants? - Photo 1

Miss Universe opened this trend, starting from the 2018 season with the participation of Angela Ponce - the first transgender contestant in decades of organization. When the contest was handed over to the new owner, Mrs. Anne Jakkaphong Jakrajutatip in 2022, this direction was stronger than ever.

In addition to transgender people, many plus-size contestants, who have been married, given birth and have no age limit are also allowed to attend Miss Universe. This information created a major media "push" around the world. In the adjacent season, the beauties in this case are also "intop". Even the representative of Colombia - the contestant who gave birth also registered in the top 5 finalists.

MU sells cheaply reputation, relaxes criteria, the organizers reveal shocking motives to the contestants? - Photo 2

Following in the footsteps of Miss Universe, many other beauty contests for women and men also skipped the screening of contestants. For example, the Miss Fabulous Thailand or Mister Majestic Cambodia contests have the appearance of many "strangely beautiful" contestants, despite the negative waves.

Many viewers asked: "Is the beauty contest at this time easier than before?". Previously, contestants from these playgrounds, regardless of male or female, had to ensure that they met strict criteria for many points of appearance.

MU sells cheaply reputation, relaxes criteria, the organizers reveal shocking motives to the contestants? - Photo 3

In fact, modern society increasingly values diversity, inclusivity and the ability to inspire a person - instead of focusing only on appearance. Therefore, the relaxation of the criteria for selecting contestants in beauty contests, whether for women or men, clearly reflects the new orientation in building humanistic values.

MU sells cheaply reputation, relaxes criteria, the organizers reveal shocking motives to the contestants? - Photo 4

Today, these playgrounds are gradually shifting away from the traditional model of "Miss Pageant" or "Male King's Pageant", towards the goal of finding individuals who are able to inspire. They not only represent the new era of human beings - who know how to appreciate their own existing values, but also create a positive influence on the community.

MU sells cheaply reputation, relaxes criteria, the organizers reveal shocking motives to the contestants? - Photo 5

From another perspective, beauty contests now also play a role as a "media product". Contestants who cause controversy because of their different appearances can create a huge amount of interaction, making the contest quickly become a hot topic of discussion on social networks and attract the curiosity of the audience.

If it only stops at "heating up the media" and does not give fair benefits to the contestants in this case, it will create a "reverse reaction" that makes the beauty contest "dirty" in terms of reputation.

MU sells cheaply reputation, relaxes criteria, the organizers reveal shocking motives to the contestants? - Photo 6

This incident once happened to Miss Universe when the closed-door meeting of this organization was suddenly leaked. Accordingly, Anne Jakkaphong Jakrajutatip shocked when she announced that she would not allow a transgender, married and child-bearing woman to win. She also frankly said that easing the criteria is a way to increase audience reach and business.

The incident caused the Miss Universe organizers to suffer a wave of fierce criticism. At the same time, it also creates skepticism in public opinion every time a beauty playground announces "loosening the criteria". Many viewers questioned: Is this really a step forward of tolerance, or is it just a trick to attract attention and create a media effect?

MU sells cheaply reputation, relaxes criteria, the organizers reveal shocking motives to the contestants? - Photo 7

Changing the criteria, ignoring the screening of contestants is an inevitable trend, bringing positive points on the surface if beauty contests apply it in a directional way. But it is also difficult to avoid controversies, even though that contest did not intend to turn these special contestants into "media chess".

MU sells cheaply reputation, relaxes criteria, the organizers reveal shocking motives to the contestants? - Photo 8

Besides, Miss Universe is currently in danger of losing herself. Along with that is a series of noises that make the contest brand "dirty". Mr. Nawat 's involvement in the organization - who once openly hated Miss Universe made the public even more bored. Many people did not hesitate to comment: "Miss Universe copies Miss Grand International" or "cooking show"...

MU sells cheaply reputation, relaxes criteria, the organizers reveal shocking motives to the contestants? - Photo 9

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