"Buffalo in the kitchen" was removed from the shopping cart, Hai Sapa TV was afraid of CA investigating, saying shocking things?

Recently, the authorities have stepped up the investigation of tiktokers with signs of trading in counterfeit goods, raising many concerns. During this time, many celebrities also hide their shopping carts for many reasons that make social media suspect signs of "startling".

On June 1, the TikTok channel "Hai Sen Family" suddenly removed the shopping cart, on June 16, the two founders Tran Dai Phuc and Le Van Hai were prosecuted for the crime of trading counterfeit goods as food. This incident immediately caused a shock, becoming a big warning bell for the Vietnamese TikToker community. The quality and origin of livestream products are strongly questioned by the audience.

Since then, the previous popular "hundred billion dong" livestream sessions have been almost absent. Even the company Eat With Mrs. Tuyet, a familiar name in the food livestream world, also announced its dissolution due to "business difficulties". Faced with this situation, many other sales TikTok channels also simultaneously made "strange" moves such as removing products, deleting shopping carts, attracting special attention from the public about the future of the livestream industry.

Hai Sapa TV "hiding the shopping cart": Business strategy or move to "avoid" the investigation?

In the context of the "shaky livestream market", the move of TikToker Hai Sapa TV – a channel that owns more than 5.1 million followers and was once one of the prominent faces in the regional specialty industry – has become the focus of attention. This male TikToker suddenly removed some of the products that make up the channel's brand such as buffalo meat from the shopping cart on e-commerce platform.

The sudden "disappearance" of these familiar items has made consumers question the question: Is the removal of shopping carts and hiding products related to the cause of investigation in advertising or business? Currently, the shopping cart on Hai Sapa TV's channel only has a small number of products such as cross seasoning, forest honey or whole wax forest honey.

Ms. T.A. (34 years old, Hoang Mai district, Hanoi), a housewife who has made many purchases on the commercial floor of this channel, especially buffalo meat and honey, expressed her concern: "I have been following this male TikToker for several years now, I trust the product very much. But when I recently didn't find a familiar item in my shopping cart, I was really confused about where the reason came from. Is it because of food safety that these products 'suddenly disappear'?" . Many other consumers also share similar concerns about the quality and safety of the product.

Hai Sapa TV's explanation: Reducing revenue or " ignoring" sensitive questions?

In the face of a wave of doubts, Hai Sapa TV has voiced an explanation for the removal of many key products by its channel. The male TikToker said that consumers are now prioritizing shopping for essential items, causing sales of specialties and dry goods to decrease by more than 90%.

According to him, products such as buffalo meat in the kitchen are only sold seasonally. Due to the inability to sell goods on e-commerce platforms, high operating and storage costs, they have to actively hide products to avoid cart locking. He also added that this is just one part of the more than 100 products delivered, and the adjustment of the catalog is normal.

However, when asked directly about whether the move to hide the shopping cart was to avoid being investigated by the authorities, Hai Sapa TV refused to answer. The silence on this sensitive question, combined with the explanation of revenue, makes it even more difficult for the public to completely dismiss the doubt, raising doubts about the transparency of the channel's online business.

Livestream market: Tightening management and an uncertain future

The "Hai Sen Family" case and Hai Sapa TV's move to "hide the shopping cart" are drawing a new picture of the livestream market. Management is being tightened, especially for health and food items. "Hundreds of billions" livestream sessions may no longer be easy when regulations on quality, origin, invoices and honest advertising are more strictly enforced.

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