The girl has a unique livestream style, selling "lightning speed", making people unable to take their eyes off her

Mai TrúcNov 16, 2023 at 17:08

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Recently, social networks have appeared as a new sales tactic. Accordingly, a girl caused a fever with her "speedy" livestream sales strategy, making people unable to take their eyes off her.

Recently, selling via livestream has become popular on e-commerce platforms in China. Notably, a new sales tactic appears when live streamers introduce products for sale in just 3 seconds.

Accordingly, with this "play fast, win fast" livestream genre, Zheng Xiangxiang is a prominent name with more than 531 million followers on the Douyin platform (a Chinese version of TikTok).

The girl has a unique livestream style, selling lightning speed, making people unable to take their eyes off her - Photo 1

Contrary to the usual livestream style, where livestreamers can spend the entire broadcast selling just one or two product lines, Zheng Xiangxiang will introduce the item for just 3 seconds and then move on to another item. .

The sequence for selling products in a livestream of Zheng Xiangxiang will be as follows: Receive an orange box of items from the assistant, put the product in front of the camera, announce the price and push the item out of the frame. All of these product introduction activities are done in just a few short seconds.

It is known that Zheng's live streams mainly introduce clothes sold at quite cheap prices. Besides, there are also daily necessities sold at quite low prices including: trash bags, detergents and clothes hangers.

Many customers said they were attracted to this livestream style, not long and very concise. According to the analytics platform, the "super-fast" speed of product introduction with attractive prices helped Zheng attract more than one million followers after just 3 days during the holiday season. Her estimated revenue in a month is about 75-100 million yuan (about 251 billion VND-334 billion VND).

However, after buying a pair of cheap shoes and a shirt that Ms. Zheng offered for sale, a customer said the products were delivered in plain plastic bags, and the shoes had a characteristic "cheap glue" smell.

The girl has a unique livestream style, selling lightning speed, making people unable to take their eyes off her - Photo 2

It is known that currently, Douyin has issued a ban on livestreaming in "super speed" style. Live streamers selling products without introducing information or detailed descriptions of the items can result in fines or even account blocking.

In addition to Ms. Zheng's "quick bet, quick win" form of online sales, many forms of online sales also appear. Content creators in this field also face extremely tough competition and are always in the mood to constantly refresh content to retain and attract many viewers.

Among them, there is countless content that makes today's social network users "give up" because of its investment, uniqueness and attraction.

Notable in recent times is the name "Thuong Thanh Nuong", in each of her sales sessions on live, this girl often wears all kinds of ancient costumes and then "raps" to the extremely cool background music. Attractive, called "sales miracle" by many netizens.

The girl has a unique livestream style, selling lightning speed, making people unable to take their eyes off her - Photo 3

And yet, behind her there always appear about 2-3 people also wearing historical costumes, holding many props, they perform funny dances and coordinate and shout slogans to stimulate buyers.

The girl has a unique livestream style, selling lightning speed, making people unable to take their eyes off her - Photo 4

Notably, besides dressing up exactly like the characters, these people also do not forget the main task of making people laugh, attracting viewers to buy products by dancing humorously to the music and introducing them. The product is clear and calls for customers to donate (give gifts, support) according to extremely professional slogans.

The girl has a unique livestream style, selling lightning speed, making people unable to take their eyes off her - Photo 5

Witnessing the ecstatic livestream performances from "Chinese magicians", many online users expressed admiration for the majestic investment as well as the humorous content that these people bring. Many people even think that China is increasingly taking online sales to a new level because of its investment in attractive content and formats and learning from these unique content.

The girl has a unique livestream style, selling lightning speed, making people unable to take their eyes off her - Photo 6

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