BABYMONSTER was drowned out by YG, created an old image, invested in posters for the sake of it, cheesy and outdated

After releasing a poster introducing the comeback on July 1 for rookie girl group BABYMONSTER, YG Entertainment was criticized by people for its rustic and unfashionable aesthetics.

Recently, BABYMONSTER is impressing with its uniform and extremely talented lineup. The group has all the elements to be famous, from visuals to the abilities of each member. But, YG's strategy for "BLACKPINK's younger sister" made the public "boo".

BABYMONSTER not only lacks a good song to convince the public, but the visuals also need to be improved. From the first MV Batter Up to the product marking the 7-member lineup Sheesh, all were commented as "mixed pots", "cooking" the style of 2NE1 - BLACKPINK but it was ineffective.

Recently, YG released a poster introducing BABYMONSTER's comeback. Accordingly, the 7 "little monsters" girls will release the single Forever, marking their return after 3 months since their first mini album. In this product, YG revealed a somewhat feminine and elegant concept for the new girl group. The 7 members show off their visuals in pure black outfits, with many sparkling silver details and elaborate embellishments.

Looking at BABYMONSTER's appearance, people immediately think of JYP's senior female group - TWICE. The urban background makes BABYMONSTER look more like TWICE in the concept photos for the latest album - With YOU-th. But instead of receiving many compliments, BABYMONSTER's new image was criticized.

On Instiz, an interesting post stated the opinion: "I know that YG has its own aesthetic taste, but this is a bit serious. I have to look again because I can't believe this is the official poster." .

Under the post, many viewers said that the Baby Monster members were very beautiful, but the poster was designed as "outdated" and "homely", like images from the era of 2nd generation groups like SNSD and 2NE1.

Many people even commented that if it wasn't posted on Baby Monster's official account, they would think this was just a simple product made by fans.

From costumes, hairstyles to layout, image design all lack creativity, bringing down BABYMONSTER. The members in their youth suddenly "changed" a few years because their styling was not appropriate and could not show off the elegance and arrogance they should have.

Compared to BLACKPINK, it's heaven and earth. YG is completely out of shape in planning image strategies for "domestic chickens". BLACKPINK used to be a global fashion icon, but when it came to BABYMONSTER, every released product was underestimated because it felt cheesy and old. BABYMONSTER's outdated image is a major barrier that makes it difficult for the group to be accepted by the Korean public.

A series of disparaging topics about how YG built BABYMONSTER's image went viral on Kpop forums. Many people feel sorry for the talented female group but have not been oriented properly. It is known that YG has its own aesthetic standards, pursuing a strong, individual style for its chickens. But since BABYMONSTER debuted, the group has never truly shined the way their seniors did.

Earlier this year, the news that YG currently did not have a creative director was spread in the press, making BABYMONSTER fans even more disappointed. This is a disadvantage for BABYMONSTER as Kpop's beauty standards are always strict, requiring entertainment companies to constantly update trends.

Building images and concepts becomes a "guideline" that entertainment empires like SM or HYBE pay special attention to. Even many famous groups like aespa or NewJeans have their own "concept universe". It will be very difficult for BABYMONSTER to escape BLACKPINK's shadow when YG is still struggling as it is now.

Knet reaction:

- I know that YG has its own aesthetic taste, but this is a bit serious... Had to check again because I can't believe this is the official poster.

- Can YG learn about the current idol industry...

- Is this company still the same?

- Really, I've said it before, please buy other fonts.

- YG probably thought doing this was very creative.

- Just like a magazine? Why do so many people do it?

- She looked even more beautiful when she was in 2NE1. It wasn't this bad before, what's wrong with YG... Did Hyunsuk approve this poster?

Baby Monster had vocals that beat ILLIT but lost by 1 point, involving Blackpink? Thảo Mai11:36:02 04/06/2024This battle is not only between 2 groups, it is also a direct competition between two leading Korean entertainment companies - Hybe backing ILLIT and YG Entertainment behind Baby Monster.