The Department of Culture and Information of Ho Chi Minh City "touched" Tran Thanh's Tet movie for violating advertising laws

Tran Thanh's promotional images of the movie about to be released on the occasion of Lunar New Year are plastered on passenger cars moving on the streets of Ho Chi Minh City and are considered to be in violation of the Advertising Law.

Regarding the promotion of Tran Thanh's Tet movie 'Mai', on the afternoon of January 25, at a regular meeting at the Ho Chi Minh City Press Center, Ms. Ly Thi Hong Loan - Deputy Chief Inspector of the Ho Chi Minh City Department of Culture and Sports said that, through review, the unit determined that the image promoting Tran Thanh's Tet movie 'Mai' covered with passenger cars moving on the streets of Ho Chi Minh City violated Article 32 of the Law on Advertising - regulations on advertising on media. traffic convenience.

According to feedback, Tran Thanh's film work is in the promotional phase before its official theatrical release on Lunar New Year. In recent days, 47-seat passenger cars have been covered with advertising content with the words: Mai: A movie by Tran Thanh. The most touching family love movie of Tet 2024. In it, the body and back of the car are printed with pictures of the actors and announce the movie's premiere time.

However, the Department of Culture said this case violates article 32 of the Advertising Law.

Specifically, vehicles are not allowed to display advertising products on the front, back and roof. Product images must not exceed 50% of the area allowed for advertising on each side of the vehicle. The display of symbols and logos of the vehicle owner or company on the vehicle must comply with the provisions of traffic law.

If business organizations and individuals violate the Advertising Law in Article 32, they will be subject to administrative sanctions in Clause 2, Article 43, Decree 38/2021 of the Government on administrative violations in the field of culture, advertising.

The above violation will result in a fine of between 2 and 5 million VND.

However, the Department of Culture and Sports does not have the authority to stop vehicles in circulation. Regarding advertising on means of transport such as passenger cars, buses, and technology vehicles, the Ho Chi Minh City People's Committee has assigned the Department of Transport to coordinate with the Ho Chi Minh City Police to review, inspect, and manage," said a representative of the Department of Transport. Ho Chi Minh City Culture and Information said.

Previously, on January 23, Tran Thanh's official fan page shared a series of pictures of passenger cars with posters advertising the movie Mai running around Ho Chi Minh City. The content posted: "Has anyone seen you guys running around the city? Just looking at it makes you feel like Tet! Let's meet on the 1st, everyone!".

However, the post has now been removed or hidden from Tran Thanh's fanpage.

In addition, the phrase "The most touching family melodrama of Tet 2024" is also used on the car's promotional image for this movie, which is also considered a violation of regulations on using the word "most" in advertising. .

Most recently, the poster of the movie Mai also caused controversy because many viewers thought it looked like the cover of the book Let's Meet in Another Life. Knowledge - Znews contacted the media representative of the film production unit but this person refused to answer the above issue.

On January 30, this film will be introduced to the first audience through a special screening before officially opening in theaters on the first day of Lunar New Year.

The Department representative said he would transfer this case to the Department of Transport and Ho Chi Minh City Police for inspection and work. Currently, Tran Thanh has not responded to the incident. A representative of CJ - the film distribution and promotion unit - responded that they had received the information and were reviewing the production and marketing departments.

However, many people believe that this incident is sometimes part of Tran Thanh's film PR plan, because through this controversy, the online community will surely accidentally remember and pay more attention to the film project, its images The photo also spread more widely. Not only that, Tran Thanh is also an artist with many years of experience, and it's not his first time making a film, so there's no way he doesn't understand the laws of advertising.

Tran Thanh affirmed that he did not make the movie 'Mai' because of his ex-lover, explaining the character's name Phong Trần1 year agoContinuously criticized by netizens that the movie Mai was born thanks to inspiration from his ex-girlfriend, Tran Thanh for the first time corrected the speculations from the audience. He is not afraid to look straight at the problem and answer all questions.