NewJeans brings the 'worst' to AAA 2024, LE SSERAFIM 'save the game' visibly?

Girl group NewJeans appeared on the red carpet at the 2024 Asia Artist Awards (AAA) in Bangkok, Thailand. The group still pursued the familiar Y2K style, but the outfits they wore caused controversy.

Many people even said that NewJeans had the worst appearance among the artists walking the AAA red carpet this year. Actresses like Park Min Young and Kim Hye Yoon preferred gorgeous evening gowns. Meanwhile, girl groups like LE SSERAFIM and NewJeans chose a more youthful and dynamic style.

But the outfits of the 5 members of LE SSERAFIM when standing together still give a sense of harmony and highlight. On the contrary, the NewJeans lineup is criticized for being out of place, each person has a different style.

NewJeans members mainly combine simple items including shirts, T-shirts, and short skirts. Netizens are upset because ADOR 's stylist chose a style for them that was too bland, not suitable for the red carpet of a big event.

Notably, Minji only wore a white T-shirt and a black skirt. Some viewers said that this was no different from the clothes they wear every day. Fans also pointed out that on the SBS Gayo Daejeon red carpet a few days ago, ADOR's stylist also let Minji wear a strange zippered jacket, which did not match the other members of the group.

In fact, NewJeans has been criticized many times for their sloppy red carpet style and lack of investment. Although in their MVs, their style is always considered unique and creative.

NewJeans is currently embroiled in a contract dispute with ADOR Company (part of HYBE Group). The five female idols (Minji, Hanni, Danielle, Haerin, Hyein) announced the termination of their contracts on November 29. However, ADOR has filed a lawsuit to request legal confirmation that the exclusive contract is still valid.

On December 25, when appearing on the radio program "Kim Hyun Jung's News Show", the 5 members of NewJeans did their own makeup, hair, and chose their own outfits, without any connection to ADOR.

NewJeans then won Best Performance for "How Sweet" at the "9th Asia Artist Awards". They thanked the former CEO of ADOR. In their acceptance speech, NewJeans expressed their joy.

The group said they were really excited to receive this award, especially since it was an award they wanted to give to their performance directors.

They always put a lot of effort into creating unique stage designs for every performance and thanks to their hard work and the efforts of the team members, they bring great stages. "We are extremely happy to receive this award. We also want to thank our dancers" - NewJeans said.

Notably, the NewJeans girls thanked CEO Min Hee Jin - former CEO of ADOR and were touched to see so many Bunnies (the group's fan club) supporting them.

"When we first debuted, we received the 'Best Performance' award, and now receiving this award again is a great honor. We think this is the award that our members love the most. So we are extremely happy.

"Performing is not just about the choreography, but also the comfortable and stylish costumes that add beauty to the choreography. We are grateful to the staff for providing us with beautiful costumes that make our stage shine," the members said.

NewJeans is currently pursuing independent activities. At the time, the group stated, "The fault lies with HYBE and ADOR, so there is no reason for us to file a lawsuit or pay any fines." In response, ADOR filed a lawsuit seeking confirmation of the validity of the contract with the Seoul Central District Court.

In addition to fulfilling their scheduled ADOR commitments, the members have been working on independent projects. They recently created a new Instagram account called “jeanzforfree” to connect directly with their fans. They also recently attracted attention when they appeared in a Vogue photoshoot directed by former ADOR CEO Min Hee Jin. The photoshoot featured the members’ real names instead of the group name NewJeans, which further increased public interest.

HYBE does not promote NewJeans, Min Hee Jin asks for termination of contract Phương Thảo16:40:03 02/05/2024ADOR has issued a rebuttal on 9 issues denounced by HYBE: The management takeover plan is just imaginary, the corporation does not care about NewJeans - ignoring domestic chickens during the launch promotion.