NewJeans "slaps" ADOR in the face with good news after leaving, 1 member brings glory

Amidst the turmoil of leaving ADOR - HYBE's parent company, it seemed like NewJeans would struggle on the road to regaining their foothold in the Kpop market, but recently the group received great news. Accordingly, 1 member of the group received a big contract.

Specifically, on the afternoon of December 17, the NewJeans account on X (Twitter) announced that Danielle became the newest global ambassador of the luxury watch brand Omega.

Shortly after, Omega also posted a photo of Danielle, welcoming the female idol to join the brand's ambassador family. Currently, Hyun Bin, Han So Hee and Danielle are Omega's Korean ambassadors.

Danielle's new brand endorsement contract is surprising, as this is at a time when NewJeans is having a contract dispute with management company ADOR (part of HYBE Group). Most likely, this is a contract that Omega signed with ADOR a long time ago and has only just been announced.

Previously, all 5 members of the group NewJeans ( Minji, Hanni, Danielle, Haerin, Hyein) announced the termination of their contract with ADOR from November 29, citing the company's violation of the terms and failure to promptly correct them, leading to a complete breakdown of trust.

In addition to the statement "operating independently, no longer related to HYBE and ADOR", NewJeans said that they are still committed to fully fulfilling the obligations in the contracts that ADOR signed with partners before the time they announced the termination of the contract. Danielle and Omega's contracts may be among them.

However, ADOR filed a lawsuit to verify that the exclusive contract between the unit and NewJeans is still valid. ADOR emphasized that NewJeans cannot pursue activities outside the scope of the contract with ADOR.

Debuting under HYBE and ADOR, the five members of NewJeans have signed ambassador contracts with many luxury brands. Hanni with Gucci, Minji with Chanel, Haerin with Dior, Hyein with Louis Vuitton, and Danielle is currently the only member to represent two luxury brands, Celine and Omega.

In addition, NewJeans as a group is also a model and ambassador for dozens of brands in many different fields such as Calvin Klein, Nike, Coca-Cole, McDonalds, LG, Stonehenge, OiOi, Carin, Olens, Musinsa, Hyundai Duty Free Store...

Recently, it was reported that Shinhan Financial Group has decided not to renew its contract with NewJeans, after the group's model contract ended in December this year.

According to the media, brands and labels also have to consider when NewJeans is in dispute with the management unit for exclusive contract. Therefore, Omega's announcement of Danielle as the new global ambassador at this time has caused a stir.

However, some people pointed out that NewJeans' case is similar to Han So Hee's. When the actress got into trouble, some Korean brands stopped working with her, including Shinhan Bank. But Han So Hee's contracts with international brands such as Dior, Boucheron, Balenciaga, Charles & Keith, Omega, and Fila were not affected.

Previously, Kpop fans were surprised when a social network called "jeanzforfree" appeared. NewJeans then uploaded a video of the five members greeting fans and saying "It's really us", to let the audience know that their account was real. According to Korean media reports, by the evening of December 15, this account had reached more than 2.1 million followers in a short time since its establishment.

However, Korean media questioned whether NewJeans could keep the group name "NewJeans" amid the ongoing legal dispute with ADOR that has been dragging on for weeks now.

With the group's new social media accounts, many fans are now wondering if NewJeans actually plans to change the group's name to "Jeanz," as their new account name suggests.

Some netizens have noticed that the Korean pronunciation of "Jeanz" is very similar to "jinju", which means "pearl". This is also a beautiful name for a group. Many fans of NewJeans support the girls changing their name so that they can pursue their career without being tied to any party.

NewJeans was mercilessly "ousted" by ADOR, preparing to launch a replacement boy group Thiên Di15:59:37 04/12/2024Recently, according to Allkpop, Korean netizens are buzzing about rumors that ADOR is preparing to launch a new boy group, after NewJeans announced the termination of the contract.