NewJeans officially "erases" ADOR, removes the group's name on social media, and re-releases the cover

On December 18, fashion magazine Vogue Korea announced the cover faces for its inaugural issue (January) 2025, which are 5 female Kpop idols Minji, Hanni, Danielle, Haerin and Hyein (members of the girl group NewJeans ).

However, in the Instagram post, Vogue Korea wrote: "The five girls we love. Minji, Hani, Danielle, Haerin, Hyein, hello new generation", but did not mention the group name NewJeans. The management agency ADOR and the group name NewJeans were also not added to the hashtag of the posts, only the names of the 5 female idols stood alone.

Notably, the director who directed this photo series is former ADOR CEO Min Hee Jin - "mother of NewJeans" - who announced her resignation from ADOR on November 20 this year.

Vogue Korea's move not to mention the name "NewJeans" has attracted attention in the context that NewJeans members are having a contract dispute with ADOR Unit (part of HYBE Group).

Five female idols Minji, Hanni, Danielle, Haerin, and Hyein announced the termination of their contracts with ADOR on November 29, citing the agency's violation of the terms and failure to promptly correct them, leading to a complete breakdown of trust between the artists and the agency.

ADOR filed a lawsuit to verify that the exclusive contract between the unit and NewJeans is still valid until July 31, 2029. ADOR emphasized that NewJeans cannot pursue activities if those activities are outside the scope of the contract with ADOR.

In response, the members announced that they would "operate independently, no longer related to HYBE and ADOR", but still committed to fully fulfilling their obligations in the contracts that ADOR signed with partners before the time they announced the termination of the contract.

The five girls have created a new Instagram account called jeanzforfree, leading to speculation that they will name their new group Jeanz when they can no longer use the name NewJeans.

The jeanzforfree account, which reached 3 million followers after 4 days, has started posting personal photos of 5 female idols. Recently, this account also updated information that Danielle was chosen as the global ambassador of the Omega brand, and shared a series of pictorials on Vogue Korea directed by former CEO Min Hee Jin. Danielle's new brand representative contract is surprising, because this is the time when NewJeans is having a contract dispute with the management company ADOR.

The cover and pictorial of the 5 NewJeans members this time are sponsored by luxury brands that they are still ambassadors for, including Gucci (Hanni), Chanel (Minji), Dior (Haerin), Louis Vuitton (Hyein) and Omega (Danielle).

Despite announcing the termination of the contract with ADOR, NewJeans is still quite active in the fashion and advertising fields with previous contracts.

Debuting under HYBE and ADOR, the five members of NewJeans have signed ambassador contracts with many luxury brands. Hanni with Gucci, Minji with Chanel, Haerin with Dior, Hyein with Louis Vuitton, and Danielle is currently the only member to represent two luxury brands, Celine and Omega.

In addition, NewJeans as a group is also a model and ambassador for dozens of brands in many different fields such as Calvin Klein, Nike, Coca-Cole, McDonalds, iPhone, LG, Stonehenge, OiOi, Carin, Olens, Musinsa, Hyundai Duty Free Store...

Recently, it was reported that Shinhan Financial Group has decided not to renew the contract with NewJeans, after the group's model contract ended in December this year. According to the media, brands and labels must also consider when NewJeans is in dispute over the exclusive contract with the management unit.

However, some people pointed out that NewJeans' case is similar to Han So Hee's. When the actress got into trouble, some Korean brands stopped working with her, including Shinhan Bank. But Han So Hee's contracts with international brands such as Dior, Boucheron, Balenciaga, Charles & Keith, Omega, and Fila were not affected.

NewJeans struggled because the "mother" was fired, fans were worried that the end was coming, losing their position Gia Nhi21:31:03 04/09/2024The girl group NewJeans admitted that it was very difficult because Min Hee Jin was fired by HYBE. The series of noisy battles between the former CEO of ADOR and HYBE Group has left many irreparable ruins, and NewJeans is a group that must be taken care of.