BLACKPINK was 'crushed' by an unknown group, IVE showed support?

Spotify Global Daily Chart has officially "changed the throne". According to the 10pm update, Spotify Global's top 1 belongs to the song Golden by the virtual group HUNTR/X from the KPop animated film Demon Hunters. BLACKPINK and Justin Bieber were pushed out of the top position.

Both streaming gods were "defeated" by a virtual group. This left music fans stunned. Golden, the song by the virtual group HUNTR/X from the KPop animated series Demon Hunters, officially climbed to the No. 1 spot with over 6.4 million streams on July 19. This is the first time in history that a virtual group has climbed to #1 on Spotify Global Daily. Especially when the streaming battle is becoming more intense than ever.

These days, the streaming race belongs to BLACKPINK and Justin Bieber. Coming back at the same time at 11am on July 11, the two superstars took turns taking the lead. The pop prince's album SWAG landed, blocking BLACKPINK's #1 position with JUMP on the first day of release. But then, BLINK regained their form, bringing JUMP to the top #1 Spotify Worldwide for 4 consecutive days. On July 18, the global girl group ceded the throne to the hit Daisies - Justin Bieber. In the end, both "lost" the virtual group.

In Korea, the song Golden also officially achieved Perfect All-Kill (#1 on all music charts in the iChart system). This achievement is extremely impressive for an animated film soundtrack. The song spread globally when many idols followed the trend of covering and challenging dances, typically IVE .

Golden's success comes from the cinematic effect. As one of the theme songs of KPop Demon Hunters - a musical animation that just debuted on Netflix "exposing" the Kpop industry, reaching out to Gen Z and Gen Alpha audiences in a powerful way. Golden fully inherits the multi-platform media effect, especially TikTok, where a series of dance challenges and behind-the-scenes content go viral at a dizzying rate.

Golden's spectacular rise has made the race between BLACKPINK and Justin Bieber more dramatic than ever. From a two-horse race with millions of streams per day, the Spotify chart now officially has a "new boss". HUNTR/X is not only making history as the first animated group to reach #1 on Spotify Global, but also threatening to break the long-standing record that BLACKPINK and Justin Bieber fans want to set.

Talking about the achievements of MV JUMP, although at the time of release it recorded more than 29 million views, breaking a series of records for an artist in 2025 on YouTube. However, this achievement shocked a part of fans because it fell far behind previous MVs.

JUMP's first day views are a modest number compared to BLACKPINK's previous products such as Pink Venom (90.4 million), How You Like That (86.3 million) or Kill This Love (56.7 million).

But if we look at it objectively, this decline is understandable. First of all, JUMP no longer has the element of surprise - one of the most important "weapons" in each BLACKPINK comeback. This song was performed by the group in the 2 opening shows of the DEADLINE World Tour in Korea. For BLACKPINK fans, most of the audience already know the melody, performance and choreography of this song. This MV mainly plays the role of completing the product in terms of image.

In addition, YouTube's algorithm has also changed significantly over the past few years. "View farming", once an indispensable part of fandom culture, has become more difficult due to strict view filtering mechanisms. BLACKPINK has been absent for 3 years, a very long time in Kpop, where rookie groups constantly appear and refresh the market.

BLACKPINK's hardcore fans are gradually maturing, entering a busier phase with studying, working, and new interests. They still love the group, but no longer have much time to sit and "plow views" like before. The maturity of the fandom is also part of the reason why the initial effect is no longer as explosive as expected.

This reality shows that at the present time, it is very difficult to create more first-day view records like BLACKPINK in 2019 - 2022. Today's music achievements are also reflected in the number of listens on streaming platforms, the number of audio uses for short videos and billions of other formats on social networks.

BLACKPINK just made a comeback and defeated Justin Bieber, surpassing 29 opponents to become the king Phi Yến20:43:46 14/07/2025BLACKPINK's comeback with the new song - Jump, has created an earthquake on global music charts, continuing to affirm its position as queen.