BLACKPINK was beaten by TWICE, so they immediately used a trick to 'crush' their opponent, setting an international record

Recently, BLACKPINK has just released a new MV marking their return to the Kpop market, causing a global frenzy because of its novelty. On the same day, TWICE also released a commemorative MV, pushing the underground battle between the two girl groups to a climax.

July 11, 2025 has gone down in Kpop history as a real "fire pot", when the two top Gen 3 girl groups - BLACKPINK and TWICE - officially "clash" on all music fronts. On the same day of release, both BLACKPINK's " JUMP " and TWICE's " This Is For " received huge attention from global fans. However, according to the latest statistics from Korean media and international digital music platforms, the debut of these two "giants" showed a clear difference in achievements, pushing BLACKPINK to an undisputed dominant position.

From the first hours of its release, the difference was evident on domestic Korean digital music platforms. Specifically, BLACKPINK's "JUMP" quickly rose to the top 4 on the Bugs platform, ranked 20th on MelOn and reached 23rd on Genie - impressive achievements for a new release.

Meanwhile, TWICE's "This Is For" was somewhat inferior, only stopping at top 47 on Bugs and ranking 125 on Genie. Despite being a top group with a powerful fandom, these numbers have somewhat revealed the initial influence of TWICE's 10th anniversary title track in the home market.

The MV "JUMP" has a liberal, modern color with the image of the four BLACKPINK members appearing "wild" in the heart of the city, creating a bustling, vibrant atmosphere, making viewers want to "jump" along. The special and impressive point in the MV is the scene of the girls floating in the air - a bold visual creation, instead of choosing the image of driving a supercar or the familiar luxury symbols in many previous products. This shows a serious investment and the desire to bring new visual experiences to the audience.

The song "JUMP" belongs to the vibrant, energetic EDM genre, continuing to be a catchy product in the true BLACKPINK style, which has created a global brand. The song was produced by Teddy and 24 - the "witch" duo behind a series of the group's hits, along with the participation of top international musicians. This combination brings a product with a strong, international feel but still retains the group's characteristic, strong and attractive style, just as BLINK (BLACKPINK's fandom) expected.

Meanwhile, TWICE returned with the full album "This Is For", marking a golden milestone - 10 years of continuous activity in the Kpop industry. As always, the radiant beauty and "dreamy" visuals of the nine members continue to be the highlight that makes fans admire, affirming the group's "goddess" status. The title song of the same name carries a deeply inspirational message: Be confident, brave and not afraid to shine. The cheerful, bright melody, suitable for the summer atmosphere, helps the song easily enter the hearts of listeners and create a positive feeling.

However, "This Is For" was criticized by some audiences and experts as lacking in innovation. Although easy to listen to and easy to remember, the song has not created a strong influence beyond TWICE's loyal fan community. Even the song's shorter length than usual (which is a trend) has caused a feeling of disappointment for many audiences.

Many people think that JYP Entertainment 's direction for TWICE to follow the trend of making short music - easy to go viral on short video platforms - is a safe choice, but it does not create a new "push", a real turning point for the group in its 10-year journey.

In a head-to-head confrontation, BLACKPINK almost "crushed" TWICE in the international market, affirming their position as a global group. BLACKPINK's song "JUMP" debuted impressively at No. 2 on Spotify globally with 7 million streams, and No. 25 on Spotify US, becoming the Kpop song with the biggest debut of 2025 on both platforms. "JUMP" also reached No. 1 on iTunes globally and 56 countries/regions.

Meanwhile, TWICE's "This is for" only reached 1.6 million global streams and did not make the top of Spotify in the US. These numbers show a clear difference in international influence. On YouTube, the MV "JUMP" reached 29.4 million views after 24 hours, holding the Top 1 trending globally and in 66 countries. The "battle" on November 7 proved that BLACKPINK firmly holds the title of "Queen of Kpop" Gen 3, while TWICE needs a new strategy to create a "push".

BLACKPINK is controversial but still sets records, leaving "opponents" in the dust on all fronts Phượng Vũ20:15:12 12/07/2025The Kpop market is witnessing a dramatic historical confrontation when the two top girl groups BLACKPINK and TWICE unexpectedly returned at exactly 11am on July 11.