BLACKPINK is controversial but still sets records, leaving "opponents" in the dust on all fronts

The Kpop market is witnessing a dramatic historical confrontation when the two top girl groups BLACKPINK and TWICE unexpectedly returned at exactly 11am on July 11.

Music and image quality: Two opposite stylistic extremes

BLACKPINK's " Jump " MV has a strong EDM sound with extremely catchy bass beats, creating a vibrant and "BLACKPINK brand" feeling, very suitable for "partying". In terms of visuals, the MV takes viewers into a scene of a zombie pandemic flooding the city, bringing a feeling that is both creepy and humorous.

Although "Jump" marks the first time a BLACKPINK music video has used many special effects, making some audiences feel that it lacks authenticity and "is not wow enough", the unique visual effects and novel storytelling are still big pluses, showing the group's innovation in concept.

On the same day, TWICE returned with the MV " This Is For ", which was widely anticipated by the ONCE community because this was a more invested and stable promotional strategy from JYP Entertainment after a long time. "This Is For" is a pure pop song, with a not-so-outstanding arrangement but brings a rather "gentle", "mellow" rhythm and enough for listeners to "vibing" along.

The MV was filmed both in a studio "box" and outdoors, showing that JYP has loosened up and invested more in their main girl group, no longer being constrained by monotonous settings. This change received a lot of positive feedback from fans, who wanted TWICE to show more diversity in concepts and images.

Achievement race: BLACKPINK's digital music dominates, TWICE's YouTube has a surprising start

Just 7 hours after its release, the achievement race between the two Kpop giants became more competitive than ever, with unexpected and dramatic developments. In the digital music industry in Korea, BLACKPINK quickly demonstrated its superior strength.

"Jump" leads the way at No. 1 on Bugs, No. 8 on Genie, No. 12 on Melon, and No. 58 on Flo. In contrast, TWICE is "stuck" at No. 23 on Bugs and No. 62 on Genie, and notably, has yet to enter Melon - the music platform with the largest market share in Korea.

This shows that, despite receiving many positive responses from fans about the quality of music and investment, JYP's artists are still having difficulty reviving the "national talent" that once made their name.

However, an unexpected "plot twist" appeared, causing the race for achievements to change somewhat in the first hours: TWICE temporarily surpassed their opponents to become the king of the YouTube view race.

The group's "This Is For" garnered more than 1.4 million views in the first hour of its release, while BLACKPINK's "Jump" shocked with a mere 500,000 views. This immediately sparked many questions and debates in the fan community, leaving many people confused about the performance of the 4 YG girls.

BLACKPINK makes a spectacular comeback and affirms its "unique" position on YouTube

The cause of the initially confusing difference on YouTube was quickly clarified: BLACKPINK's "Jump" had a serious viewing error from the system. After YouTube updated, the situation completely changed.

As of 6 p.m. the same day, the MV "Jump" had been updated to 12 million views and 2.2 million likes, a completely outstanding number, affirming the true strength of BLACKPINK. Meanwhile, TWICE was "weaker" when the MV "This Is For" only "pocketed" 4.2 million views and 630 thousand likes, showing a clear difference in growth rate.

Notably, BLACKPINK's "Jump" not only surpassed its competitors but also set an impressive record: this is the first Kpop MV in 2025 to reach 1 million likes in the fastest time - only 1 hour and 1 minute. This achievement shows the global appeal and large fan base, ready to support the group immediately on all fronts.

At the moment, it is impossible to predict the final result of this clash, as the rankings and indexes are still constantly changing. However, looking at the overall performance after the first hours, people can predict that BLACKPINK is "holding the handle" in this comeback confrontation.

BLACKPINK released the JUMP teaser, set the release date, declared war on the opponent who has expired Nguyễn Tuyết21:47:16 08/07/2025On the morning of July 8, the Korean music industry suddenly became hotter than ever when YG Entertainment officially released the teaser for BLACKPINK's JUMP MV, and set the release date.