Jennie surpassed Jisoo's "eldest sister" to become the richest person in Blackpink?

On September 3, South Korean media reported that ODD ATELIER, Jennie's management company, plans to move its headquarters to a newly built building in Hannam Ward, Yongsan District, South Korea, in November.

The decision was made when the lease of the current office in Itaewon Ward (Seoul) expired in October.

The new building has an area of nearly 1,000 m2 with 5 floors, including a basement and 4 floating floors. The building was designed by Hong Tae Seon, the only architect working in Korea licensed to practice in the United States, who is an honorary member of the American Institute of Architecture. The building uses high-quality materials and the exterior is inspired by the gallery, from the rooftop you can see the panoramic view of the Han River.

In addition to its prime location, the building also attracts attention with its sky-high price. According to market reports, rental deposits range from 1.5-2.5 billion won ($1.07-1.79 million). The monthly rent is between 60-80 million won ($43,000-57,300). The estimated market value of this property is about 45 billion won ($32.2 million).

The decision to rent the entire facility sparked a discussion about Jennie's wealth as a solo artist.

Netizens commented: "It's crazy. The artist is only Jennie who rents a big building just like that. "Currently, Jennie is the main face of all Chanel handbags, watches and fashion collections. She must have made a lot of money", "Jennie is amazing", "She got richer when she switched to solo activities"...

There are opinions pointing out that Jennie or BlackPink in general have enough liquidity for large expenses, instead of using traditional real estate investment strategies of artists.

"If you look at the actors, almost all of them invest in real estate. They often borrow money to buy a house, then make a profit from it to pay off bank debts. But BlackPink or BTS have so much money that they don't have to buy and sell real estate like that. That's proof of how rich they are," quoted the audience.

According to Celebrity Net Worth, by April 2025, Jennie's net worth (personal fortune) is estimated at $30 million. Icon Polls put the figure even higher, in the range of $30-40 million. She is also arguably the richest member of Blackpink.

Last year, this position was said to belong to Jisoo. Korean media said that the eldest sister owns a total fortune estimated at 29 million USD.

Before Jennie, Rosé also caused a fever because she was confirmed by Forbes Korea to hold the number one position on the Popular YouTuber Ranking in 2025. Her channel has more than 18.1 million subscribers, more than 3.6 billion cumulative views with only 86 videos uploaded. Based on that, her estimated annual revenue is 11.1 billion won ($7.98 million).

Since their debut, the 4 female idols of the Kpop group Blackpink have become a global phenomenon. Along with the reputation, the wealth of each member is also a topic that makes netizens constantly curious. According to many economic experts, it is estimated that the total assets of the Blackpink girls can now reach tens of millions of dollars.

BlackPink's YouTube channel has 96.8 million subscribers and a total of 38.8 billion views, breaking global records. The amount of money that the 4 YG girls pocketed from YouTube amounted to 8.12 billion won ($6 million).

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