BLACKPINK released the JUMP teaser, set the release date, declared war on the opponent who has expired

On the morning of July 8, the Korean music industry was suddenly "hotter" than ever when YG Entertainment officially "dropped" the teaser for BLACKPINK 's MV JUMP , and set the release date.

It is worth mentioning that BLACKPINK's comeback coincides perfectly with the date and time TWICE is scheduled to release its 10th anniversary album – "This Is For". That is, on the afternoon of July 11, Kpop fans will have an unprecedented "bustle" with the return of the top two girl groups gen 3 .

"Extreme street girl": BLACKPINK explodes image in "JUMP"

As for music, there is not much to argue about because BLACKPINK fully performed the song "JUMP" in the opening two nights of the DEADLINE World Tour last weekend in Seoul. "JUMP" continues to be a song with BLACKPINK's imprint: vibrant, powerful music, with "catchy" chords and conveying the message of independent and confident feminism.

What fans are most curious about is how the world's No. 1 girl group will bring an overwhelming image in this comeback, and the MV JUMP teaser has partly answered that question. The clip of only a few tens of seconds revealed a monumental scene, built in a flashy and dazzling urban style.

BLACKPINK transformed into "super hot street girls", promising to bring a super image to mark the comeback after 3 years since the album Born Pink. Fans are constantly admiring YG's huge investment for this comeback. The image at the end of the teaser, with the logo and the members as if they had "walked in a circle to return to the starting point", also evoked nostalgia and affirmed a new chapter but still maintained the identity of the global girl group.

The "historical clash" and the question of TWICE's status

The upcoming "clash" is not only a coincidence but also has great significance for Kpop history. BLACKPINK and TWICE are two of the most successful girl groups of gen 3, once considered "rivals" with impressive achievements. However, the current situation seems to have changed.

BLACKPINK's comeback will dominate quite a lot of the attention of the media and global audience. Although TWICE is a group with a stable number of albums sold and an extremely solid fan base, the group's peak in terms of international coverage and digital music achievements does not seem to be the same as it used to be. Many netizens have even "said" TWICE "out of time" when compared to BLACKPINK's development speed and global influence.

However, the question is whether TWICE has any chance to turn the situation around, take advantage of the heat from the head-to-head confrontation with BLACKPINK to create a new "push" for their 10th anniversary album?

Two strategies, one influence: The diverse beauty of Gen 3

Despite starting at the same time, TWICE and BLACKPINK chose two completely different musical directions, creating an interesting confrontation in both strategy and style.

TWICE conquered the audience with its closeness, diversity, and ability to refresh the image in each comeback. They represent the persistence, stability and ingenuity of maintaining the fans' affection through colorful music products.

Meanwhile, BLACKPINK is an image of trendiness, explosive and somewhat "monopoly". Less released than TWICE, but each time they appear, the group creates a global effect from achievements on prestigious charts such as Billboard, huge views on YouTube to strong influence on social networks and in the high-end fashion industry.

The obvious difference in style is not a minus, but a testament to the diversity and enduring vitality of Gen 3 Kpop. Here, TWICE and BLACKPINK continue to write memorable milestones together, proving that despite having different paths, both contribute to shaping and developing the contemporary Kpop picture.

The afternoon of July 11 will definitely be a K-pop "fire pan", where fans will witness a dramatic "matchup" between the two "giants" of gen 3. Currently, BLINK is extremely excited about the new MV of the idol, while ONCE is also excitedly waiting for this special anniversary.

BLACKPINK released a new music teaser, the convergence photo shocked the internet, Lisa did a shock Hoa Tuyết13:23:39 05/07/2025At exactly 0:00 on July 5 (Korean time), YG officially released a teaser revealing BLACKPINK's comeback music product. The single paved the way for the group's comeback, which immediately created an earthquake on social media.