NewJeans is reeling from Hyein's absence from new comeback, fans are outraged

In the midst of Min Hee Jin and HYBE's intense denunciation, ADOR's agency announced that Hyein will not be promoting a new comeback. At the same time, it called on the company to respect and keep New Jeans away from the battle for power between the parties.

The fact that Hyein, the youngest member of New Jeans, was unable to participate in the promotion of the group's new comeback due to health reasons has sparked a lot of controversy in the K-pop fan community. Many fans expressed concern for Hyein's health and questioned the responsibility of his agency ADOR and HYBE Group to take care of the artist.

NewJeans' agency Ador stated, "Last month, Hyein felt pain in the back of her foot while training. She went to the hospital for a thorough examination and discovered a small fracture in her foot. Since then, she's focused on treatment and recovery. However, medical experts have advised her to minimize any movements that could put unnecessary stress on the affected area.

As a result, Hyein will not be participating in official promotional activities for her double single "How Sweet", including music shows and performances, to focus on her recovery. For scheduled appearances other than music shows and performances, her participation will be flexibly adjusted based on health and medical advice.

However, also on the morning of May 8, in front of the HYBE Group headquarters building in Korea, there were many trucks with messages from the fan community of the group New Jeans - Bunnies.

In light of these developments, Bunnies organized many activities in support of NewJeans and against HYBE. They hired protest trucks under HYBE headquarters demanding operational guarantees for NewJeans and CEO Min Hee Jin, and an end to actions that affect the group. New Jeans fans mentioned, "Bunnies supports New Jeans, not HYBE", "Bunnies wants New Jeans to accompany CEO Min Hee Jin", "HYBE must ensure the operation of NewJeans and CEO Min Hee Jin", "Bang Si Hyuk, are you happy, are you happy", "HYBE don't be unconscionable! Bang Si Hyuk leave them alone", "HYBE stops the dirty media trick that undermines the value of New Jeans", "Independent label is just mouth-to-mouth. Let's focus on supporting New Jeans' comeback."

Thereby showing that the fans' frustration increased when HYBE did not move to promote New Jeans' "Bubble Gum" MV. This MV achieved high rankings on YouTube but was not released on digital music platforms, leading many to believe that HYBE is "neglecting" New Jeans because of internal conflicts between HYBE and ADOR's CEO, Min Hee Jin, which is also a topic of much interest.

After HYBE conducted a surprise audit of ADOR on suspicion that Min Hee Jin wanted to gain control, Min Hee Jin held a press conference to speak out about HYBE's unfair treatment of New Jeans.

Many reports suggest that HYBE is trying to "stifle" the growth of New Jeans to focus on other key boy groups in the company such as BTS and TXT. This made New Jeans fans even more angry and worried about the future of the group.

However, "Bubble Gum" still proved its attraction when the MV had 8 days at the top of YouTube Korea's music trend chart.

Besides, the song has not been released on digital music platforms, but entered the Billboard Global Excl. US chart at number 166.

New Jeans is a new girl group that debuted under ADOR, a subsidiary of HYBE. The group consists of 5 members: Minji, Hanni, Danielle, Haerin, and Hyein. Debuting in August 2022 with the "Attention" MV, New Jeans quickly gained attention thanks to its trendy music, beautiful choreography, and striking looks by the members.

The group has achieved many short-lived successes such as winning No. 1 on music shows, gaining a huge fan base and becoming one of the most promising new girl groups today.

NewJeans was exposed to insiders, traitors can't be touched Keng14:36:53 03/12/2024The drama between HYBE and Min Hee Jin broke out in April. HYBE announced the dismissal of Min Hee Jin due to the discovery of this woman's conspiracy to seize ADOR and NewJeans. The two sides have constantly struggled and blocked each other, occupying the media waves for the past half a year.