NewJeans, despite the storm of drama, officially returns with the fresh "Bubble Gum" MV

Even though they are caught up in the "power struggle" between HYBE and ADOR, NewJeans still did not disappoint fans by releasing the MV for the opening song " Bubble Gum" for the album "How Sweet" as scheduled.

NewJeans, the popular rookie gir.l group founded by Min Hee Jin - former creative director of SM Entertainment under ADOR company, is soon planning their first comeback with new products and attac.k strategies. Japanese market in May and June. This plan promises to mark a new step in the group's career, while also affirming NewJeans' position on international music charts.

However, when the tension between Min Hee Jin and HYBE - ADOR's parent company suddenly escalated, the future of NewJeans became a topic of concern for many fans. Many worries that the comeback plan may be affected or even canceled completely arise due to conflicts between the two sides.

Aware of fans' worries, HYBE has officially pledged to support NewJeans wholeheartedly during this difficult period. The company affirmed that it will ensure the group's comeback on schedule and take all necessary measures to protect the mental health and career of the members.

Keeping their promise, NewJeans officially "landed" on the Kpop race with the MV "Bubble Gum" on April 26, marking their first comeback after debuting in August 2023. The song brings a fresh, energetic melody, along with a colorful and eye-catchin.g MV image, quickly attracting the attention of many fans.

In addition, on April 11, ADOR also announced that Hyein would temporarily suspend activities due to an injury during practice. Therefore, this comeback will most likely have only 4 members participating in promotion.

"Bubble Gum" is considered a gentle Pop song with a cheerful melody, reminding viewers of school youth movies of a group of close friends being mischievous and having fun. The outdoor scenes filmed at the beach make the MV's atmosphere clear, bright, and vibrant, suitable for the summer. The song is like a word of encouragement and mental encouragement, bringing a feeling of relaxation and optimism to the listener. The MV "Bubble Gum" also received many compliments for its beautiful images, showing youthfulness, dynamism and vitality while still exuding the unique beauty of each person.

Many fans have expressed their love for NewJeans' new song:

"Wow, this song sounds really light and fresh. The MV is amazing. All the members match."

"A song that makes me want to go cycling with my friends. Want to go back to that time."

"What Ms. Min succeeds in is that she is able to convey this youthful feeling to listeners. This is also a special feature of NJs, which is that when listening and watching, you will feel very nostalgic, like reliving your youth. spring, back to that brilliant summer, the type that's easy to sympathize with and immerse yourself in. So other people can follow her and make light music like her, but the vibe she brings cannot be imitated, so every time I look at it. Her products still feel as fresh as the first time, not boring."

Despite the surrounding noise, NewJeans had a successful comeback with the fresh MV "Bubble Gum" and the song "heals" the soul. HYBE's commitment to fully support NewJeans as well as its strongly implemented plan to attac.k the Japanese market shows the determination of the group and the company to affirm its position and achieve success in the future.

Following the MV "Bubble Gum", NewJeans will release the single "How Sweet" on May 24, including the title song of the same name, the digital version of "Bubble Gum" and instrumental versions of each track.

NewJeans is reeling from Hyein's absence from new comeback, fans are outraged Diệu Anh15:21:26 08/05/2024Amid Min Hee Jin and HYBE's intense denunciation, ADOR's agency announced that Hyein would not be promoting her comeback. At the same time, it called on the company to respect and keep New Jeans away from the battle for power between the parties.