NewJeans was mercilessly "ousted" by ADOR, preparing to launch a replacement boy group

Recently, according to Allkpop, Korean netizens are buzzing about rumors that ADOR is preparing to launch a new boy group, after NewJeans announced the termination of the contract.

On the online forum Instiz, a high-profile post mentioned: "They say that ADOR is preparing for a boy band... It seems that HYBE is now moving employees from other companies to ADOR."

When there were rumors that ADOR was preparing to launch a boy band to replace NewJeans, many viewers expressed their "disappointment" because of Min Hee Jin's absence. They think that, without her unique production style, there would be nothing to expect from a boy band ADOR.

Korean viewers commented: "ADOR without Min Hee Jin is just HYBE", "It's just another HYBE idol group, nothing to expect", "Anyway, Min Hee Jin's entire team has left, so this is just another boy group of Bang Si Hyuk", "If there is no Min Hee Jin's aesthetic style, what hope is there?",

Previously, ADOR (a subsidiary of HYBE Group) was established with Min Hee Jin both taking on the role of CEO and producer for NewJeans ( Minji, Hanni, Danielle, Haerin, Hyein) - the company's only artist.

With the success of NewJeans in the first year of its launch, Min Hee Jin was recognized for her talent and strategic vision. She has directed the construction of the image, the direction of the musical style, and the unique colors of NewJeans.

But after the conflict between Min Hee Jin and HYBE exploded (from April), in August 2024, ADOR dismissed Min Hee Jin, appointing a new CEO, Kim Joo Young (who is also HYBE's HR Director). Close associates and the production team for NewJeans also left ADOR.

The company also had a conflict with director Shin Woo Seok - CEO of Dolphiners Films - who directed and produced MVs for NewJeans' famous songs such as "Ditto", "OMG", "ETA", "Cool With You".

Recently, NewJeans announced that the exclusive contract between the group and ADOR Company terminated on November 29 after a long period of internal conflicts. NewJeans said they decided to terminate the contract because ADOR did not have the will and capacity to carry out its responsibility to protect artists. The trust between NewJeans and ADOR has been completely broken.

In addition, NewJeans affirmed in the official statement: "Due to the termination of the contract stemming from ADOR's violation, we are not subject to any compensation or penalties for violations. We are also committed to fulfilling our obligations in the contracts that ADOR has signed with our partners prior to this time."

South Korea's The Daily Sports (IS) newspaper has published a report analyzing the expected future of the NewJeans group following their "surprise contract termination announcement".

The newspaper said that ADOR "took no significant action" while NewJeans continued to complete its current schedule.

After confirming the notice of termination of the contract, HYBE stated that they "plan to respond appropriately", making the entertainment industry anxiously await the company's next developments with NewJeans.

Legal experts explained that, according to Korean civil law, the termination of the contract takes effect as soon as the notice is sent to the other party. As predicted, ADOR is now tasked with filing a lawsuit by HYBE to protest the validity of NewJeans' termination notice.

Despite the growing tensions, negotiations between NewJeans and ADOR remain a potential solution. Protracted disputes risk tarnishing the reputations of both sides, making the joint agreement the most realistic outcome.

The newspaper also said that NewJeans is likely to continue working with former ADOR CEO Min Hee Jin in the future. Therefore, with HYBE's current position, applying a cooperative stance can help prevent further damage to the company and NewJeans.

NewJeans "played a trick" that made ADOR "humble himself", emotionally speaking heartfelt words to fans Kim Lâm14:39:38 30/11/2024After the press conference announcing the departure of 5 NewJeans members from the company, ADOR immediately took action to deny it, announcing that the exclusive contract was still valid and affirming that NewJeans' unilateral departure was not a basis for termination.