NewJeans - ILLIT fights, the group with missing members Blackpink takes the opportunity

KengJun 08, 2024 at 16:38

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In May 2018, CUBE Entertainment launched the 4th gen g.irl group (G)I-DLE with a 6-member lineup. At that time, the group that gathered BLACKPINK's "missing members" - Miyeon and two prominent elements Soyeon and Soojin quickly attracted attention.

In the early years of operation, (G)I-DLE, although it produced quality products, was still somewhat inferior to the two dinosaur rookies ITZY and aespa. Starting from a mid-range company, (G)I-DLE is still often commented by Kpop fans as quite disadvantaged in receiving resources as products and promotions.

NewJeans - ILLIT fights, the group with missing members Blackpink takes the opportunity - Photo 1

The turning point that changed (G)I-DLE was the incident where the most fan-attracted member - Soojin cut his contract, leaving the group due to allegations of school v.iolence in 2021. It seemed as if everything had collapsed, (G)I-DLE persistently returned to the 5-member lineup in the summer of 2022 with the super hit TOMBOY.

From here, the CUBE g.irl group flew like a kite in the wind, firmly holding its position in the top "five dragon princesses" of Kpop (the 5 most popular g.irl groups in gen 4). Not coming from a huge entertainment empire, but (G)I-DLE's current status is irreplaceable.

NewJeans - ILLIT fights, the group with missing members Blackpink takes the opportunity - Photo 2

Earlier this year, (G)I-DLE made a comeback with the album "2" and the theme MV Super Lady with an investment budget of up to 1.1 billion won (more than 20 billion VND). The appearance of 1 billion-dollar MV in the product warehouse helped the group raise its name, the audience was even more impressed when half of the investment in making products was the pocket m.oney of 5 members. Although the achievement is not as explosive as the previous times, Super Lady is still a song with a bold impression and a strong feminist concept (G)I-DLE has pursued from the beginning.

NewJeans - ILLIT fights, the group with missing members Blackpink takes the opportunity - Photo 3

The miracle of the album "2" is not in Super Lady but in the addictive b-side of Fate. After more than 1 month of debut, Fate suddenly on the top of the digital music charts even though it was not promoted. The natural attraction of music helps (G)I-DLE cause a fever in the music industry. The excellent song achieved the Perfect All-Kill record, making (G)I-DLE the only g.irl group with 4 adjacent songs to do this. For 3 consecutive years from 2022 - 2024, each (G)I-DLE comeback is a time to "consume" the domestic digital music chart.

NewJeans - ILLIT fights, the group with missing members Blackpink takes the opportunity - Photo 4

According to the latest update, the 3 songs TOMBOY, Nxde and Queencard have respectively reached the mark of 500 thousand unique listeners on the MelOn Top 100. (G) I-DLE is the first and only artist to have 3 songs reach this milestone since the time MelOn Top 100 was launched (August 2021). This achievement continues to extend the accumulated (G)I-DLE record when considering the domestic digital music segment.

NewJeans - ILLIT fights, the group with missing members Blackpink takes the opportunity - Photo 5

In the top 5 most popular g.irl groups in gen 4, including NewJeans, IVE, aespa, LE SSERAFIM and (G)I-DLE, each group will have its own strengths. In terms of the Korean digital music segment, it can be seen that CUBE's g.irl group is currently "grabbing" with unprecedented achievements. Only the series of 4 consecutive songs Perfect All-Kill has made the public "tip their hats". It will be a long time before the next group can break these formidable stats of (G)I-DLE.

Having the upper hand and on the development momentum, (G)I-DLE made fans worried because 1 member had to suspend activities.

Specifically, on June 1, Cube Entertainment announced that member Soyeon - the leader of (G)I-DLE would suspend promotional activities due to poor health. Recently, the female idol had to be hospitalized to check for some physical problems.

NewJeans - ILLIT fights, the group with missing members Blackpink takes the opportunity - Photo 6

Medical experts gave advice and suggested that the female idol should get enough rest, set aside a period of time so that her health can stabilize and recover.

NewJeans - ILLIT fights, the group with missing members Blackpink takes the opportunity - Photo 7

Specifically, Cube Entertainment wrote on the company's social media pages: "Hello, this is Cube Entertainment. We would like to announce the absence of (G)I-DLE member Soyeon in the upcoming schedule. Recently, Soyeon had a deteriorating health condition and had to be hospitalized. She was advised to get enough rest to support her recovery. The company has decided that Soyeon will suspend all activities during this time so that she can focus on resting and recovering."

NewJeans - ILLIT fights, the group with missing members Blackpink takes the opportunity - Photo 8

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