ILLIT paid the price after the controversy with NewJeans, r.evealing the lip syncing story that made kpop fans turn around

Recently, a post including photos and videos of the now famous g.irl group ILLIT performing at a university attracted a lot of attention from Korean netizens with mixed opinions.

Below the post, many Kimchi netizens praised the performance, visual as well as the enthusiastic interaction of ILLIT members with the students present at the show that day.

"So cute..."

"So cute, the students' reactions are also great."

"Looks really young, and pretty."

"You look so full of life haha."

However, there are also many opinions that the group is overusing backtrack (pre-recorded parts, the sound can be quieter, the singer often sings over it) and is also lip-syncing during performances.

"Lip-syncing at a college festival???"

"I hope entertainment companies don't send idols to places where they have to sing live to lip sync... This is not a weekly music show."

"What I hate the most is people who lip-sync but hold the mic and act like they're actually singing."

"Why are they lip-syncing? Many Gen 4 artists and even HYBE artists have performed at university festivals, but I saw them singing live."

Before ILLIT, many music groups also caused reactions when they revealed their weak live ability or lip-syncing to fool the audience. Most recently, Le Sserafim used too loud background music on the Coachella stage, disappointing the Korean audience.

It can be said that lip-syncing with Kpop idols is a sensitive issue and the audience will be angry if they discover a singer lip-syncing. Therefore, many Kpop idols now even have ways to "deceive" the audience. They use LAR, a type of AR. LAR is also a complete recording including both instruments and the singer's voice, but there is more breath from the performer to make it more natural, similar to live singing.

Talking to Hankook Ilbo, an expert in the music industry said that Kpop singers often perform with strong choreography that causes them to lose physical strength, and the use of AR is unavoidable.

An expert said: "Looking at the footage of the audience at the show, it seems that Le Sserafim's use of pre-recorded music has been used since the first performance. However, when streaming live on YouTube, eh -The show crew only recorded their live vocals to enhance the naturalness. Kpop groups value choreography and often use AR at least 30% and at most 70% to bring perfection to the performance. performances during live performances. Therefore, it is difficult to say that Le Sserafim used too much AR in the April 20 performance."

In a conversation with No Cut News, popular culture expert Park Hee Ah said that the public has long distinguished between singers and idols, and they have very low expectations for idols. And with what Le Sserafim showed, even the audience's minimum expectations were not met.

Other experts gave negative reviews about Le Sserafim. Specifically, this person commented to No Cut News: "They are like artists representing Korea on a big stage. However, as a globally famous group, they can only perform to the point of there".

Meanwhile, many experts criticized HYBE for only focusing on creating beautiful idols without focusing on talent.

A music company director said: "The stage and live singing are the essence of music. Meanwhile, Coachella is one of the major festivals that is interested and watched by music fans around the world." . As artists representing Kpop, they caused disappointment and received negative feedback. HYBE has the ability to produce a group that everyone recognizes, but this group seems to ignore the nature of music." .

The issue of AR a.buse in general and the way HYBE builds music groups in particular is very worrying. Journalist Park explained: "HYBE currently holds a large stake in the Kpop market, so they receive great expectations. Now, it is a fact that trainees can easily become famous as soon as they become active thanks to their debut under the agency. HYBE subsidiary. However, once expectations are not met, the public will feel betrayed or disappointed."

ILLIT drags Lisa into battle with NewJeans, denying plagiarism? Keng16:51:34 15/05/2024In recent days, the Kpop fan community has been stirred up by choreographers Kim Eunju and Black Q accusing ILLIT of copying NewJeans' dance. The above accusation appeared amid a noisy internal dispute between HYBE and ADOR's CEO.