ILLIT crushes Baby Monster, is still ironic because of the "stain" of NewJeans plagiarism?

The Korea Institute of Business Research has just announced the results of the June brand reputation ranking of rookie groups. The result was surprising when ILLIT held the throne.

The ranking is determined by this unit through an analysis of consumer engagement, media coverage, interaction, and community awareness indices of rookie idol groups launched after 2023.

As a result, ILLIT occupies the No. 1 position with a total brand reputation score of 3,182,785, a participation index of 588,294, a media index of 711,168 and a community index of 866,615.

Compared to the results in May (5,335,252 points), the ILLIT brand recorded a decrease of 40.34% in June.

Commenting on ILLIT's achievements, Koo Chang Hwan - Director of the Korea Institute of Business Research assessed that the new music group of Belift Lab (under HYBE Group) has shown a breakthrough, and stability when this unit analyzes keywords.

In addition, with keywords related to ILLIT including Magnetic, Billboard and Belift Lab also recorded the most results. ILLIT's positive score in June also recorded a rate of 80.25%.

The 2nd place belongs to the TWS group, recording a total brand score of 2,204,072, a participation index of 194,040, a media index of 240,686 and a community index of 821,257. This achievement also decreased by 49.64% compared to the result of 4,377,016 in May.

QWER ranks 3rd with a total brand reputation score of 2,043,492. In which, the participation index is 558,600, the media index is 635,869, the media index is 419,682 and the community index is 429,342.

In addition to the top 3 above, other rookie groups in the June famous brand rankings include Triple S, Baby Monster, RIIZE, Zerobaseone, Kiss Of Life, BoyNextDoor, Unicode, Young Posse, Unis, Nowadays, Geenius, NEXZ, Candy Shop, Fantasy Boys, SPIA, EVNNE, Big Ocean, The Wind, ASC2NT, DXMON, LimeLight, eite, NiziU, Bewave, Rescene, Xikers, and POW.

Returning to ILLIT, despite being the hottest rookie today, since their debut until now, the girl group of BELIFT LAB still has to face countless comments "like NewJeans". Indeed, from the lineup, age to concept and music, ILLIT always reminds people of seniors in the same group.

The controversy was further ignited when Min Hee Jin publicly criticized HYBE and Bang Si Hyuk for "copying NewJeans to create ILLIT". From here, the youngest girl of the trillion corporation was labeled a "copy", suffering a lot of irony. The upper-level war brought a lot of trouble to the bands below.

Recently, a news site with the headline "ILLIT doesn't feel ashamed to be called a copy of NewJeans" caused mixed comments. The post quoted the thanks of the leader of ILLIT Yunah - immediately after being accused of plagiarism by the "mother" NewJeans.

"I want to say thank you to the people at the company. To our Belif Lab staff, they all know how much effort we put into our debut album. I'm really proud. Although I can't thank you often, I think everyone understands our hearts," Yunah replied on television.

Accordingly, Korean netizens deduce that ILLIT is not innocent in the plagiarism allegation. Even the members supported the group's approach and sided with creative director Serian Heu - who was in charge of the image for the group's debut.

Serian Heu also responded to the image of "rotten fingers" allegedly showing malice towards his colleague. Knet weaves more "conspiracy theories" related to the relationship between ILLIT and NewJeans and senior personnel directly related to the two groups.

However, the above post encountered many objections from "passers-by". In addition to curious netizens, who often weave conspiracies, most think that ILLIT should be protected. The product and image orientation are set by the creative team, artists rarely have the right to intervene, especially rookies.

NewJeans plagiarized a Mexican band, ILLIT immediately showed up, turned back to sarcasm? Bảo Nam07:24:54 22/05/2024During the past few days, ILLIT - BELIFT LAB's rookie girl group has been struggling because they were labeled a copy, copying NewJeans from styling, concept to choreography. But recently, NewJeans have been ridiculed in the opposite direction.