NewJeans was 'suppressed' by HYBE, Jung Kook 'defended' causing chaos in Kpop?

After a livestream criticizing HYBE Group, the future of girl group NewJeans is in jeopardy as the 'big guy' announced that they will not be lenient with the actions of the five girls.

The civil war is getting more and more tense. In addition to the harsh statement, HYBE also indirectly accused Hanni of lying in the livestream and deleted videos related to the group on Ban Hee Soo's YouTube channel.

After NewJeans' livestream, HYBE Group held an extraordinary shareholders' meeting and appointed Lee Jae Sang as internal director. Immediately after the meeting, director Lee shared with The Bell about the noise surrounding the livestream of his "house artist":

"It will take time, but we are responding calmly and principledly. HYBE is a company that keeps principles, a company that pursues proper management, and this will not change. The one who keeps principles is the ultimate winner," director Lee told The Bell.

Xports News quoted legal experts as saying that the move gives HYBE two weeks to resolve the issue of proving that NewJeans members intend to file a petition to terminate their exclusive contract.

Not NewJeans, ILLIT - HYBE's new girl group is the one that has received the most criticism since the controversy took place.

In the beginning, the media focus was on Min Hee Jin's shocking press conference "exposing" many of HYBE's problems. In it, the female creative director stated that the reason she was dissatisfied with the group was because the group stole intellectual property to create ILLIT. Min Hee Jin's statement was like a "fatal blow", affirming that ILLIT was just an imperfect copy of NewJeans, causing the group to be shunned by the public.

In fact, it was not ILLIT's intention to have a concept similar to NewJeans, everything was decided by the company. But in the end, the ones being criticized were the five girls who had just debuted in the harsh K-pop market.

The storm has not stopped yet, in NewJeans' livestream, Hanni accused a group in the company of ignoring her. This unintentionally caused ILLIT to be attacked once again for being suspected of being indifferent to their seniors.

To protect their "pet", HYBE released an 8-minute CCTV to prove that both groups greeted each other and did not ignore each other as Hanni said. However, this once again caused controversy because the NewJeans member did not specifically name any group.

It can be seen that both NewJeans and ILLIT are victims of power struggles in the entertainment industry. The common point is that the female idols are all minors, an age that should receive a lot of love and protection. Currently, NewJeans is at a dead end, staying will mean being shunned by the group, leaving will mean having to pay a huge compensation.

Notably, in the midst of the crisis, NewJeans was secretly 'protected' by Jungkook. This move stemmed from a post by the male idol on his personal page. Jung Kook (BTS) posted a status on his Instagram account originally dedicated to Bam - his pet dog. This short status immediately attracted a lot of sympathy from netizens.

The post read: "Artists are not guilty," along with five heart icons in different colors. Coincidentally, these hearts were arranged in the order of the NewJeans members in the Powerpuff Girls collaboration.

Immediately, rumors of BTS members supporting NewJeans exploded. A few days earlier, NewJeans had opened a sudden livestream to express their dissatisfaction with HYBE Group replacing ADOR's management board, and expressed their discrimination due to the dispute between HYBE and Min Hee Jin. On social networks, Jung Kook's post attracted continuous discussion.

There are many reasons why netizens unanimously support Jung Kook. BTS is considered the "big brother" at HYBE with its outstanding reputation, and is also the group that revived BigHit Ent (the predecessor of HYBE) - a debt-ridden company that was at risk of bankruptcy. Therefore, the fact that the guy who had "left the game" on Instagram a long time ago used social media to protect his juniors has won the sympathy of many netizens.

According to netizens' analysis, Jung Kook wanted to clarify the misunderstanding: The artists themselves had no intention of shunning NewJeans, but the tense atmosphere at the HYBE building created such a situation. Thus, he not only protected NewJeans but also defended all the other artists who were dragged into the management dispute.

Some netizens believe that Jung Kook is targeting the leadership of HYBE and ADOR (or Min Hee Jin herself), and is stopping using artists as "chess pieces" in his power struggle. For nearly a year now, the "civil war" between HYBE and former CEO of ADOR - Min Hee Jin (and her close associates) has consumed a lot of ink in the press. The "initiator" is the leader, but the artists under his command are constantly being "named" and compared to each other. Perhaps the above issue has made Jung Kook indignant and speak up to defend his colleagues.

After Jung Kook's post, many people said that his account was hacked and HYBE had to step in to verify.

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