ILLIT just debuted with B.aby Monster and was surpassed by his juniors, losing this title

Not yet officially debuted, Kpop g.irl group MADEIN with its 7-member lineup has signed 10 potential brand advertising contracts. This reminds the audience of ILLIT's case.

According to Korean media, entertainment company 143 Entertainment revealed the biographies of the members of their upcoming g.irl group MADEIN on their official social media channels, at midnight on July 29.

According to published information, MADEIN includes 7 members: Mashiro (born in 1999), Yeseo (2005), Miyu (2003), Soohye (2004), Gaeun (2005), Serina (2006) and youngest member Nagomi ( 2007).

Mashiro, a g.irl who was recognized for her talent through her activities with the group Kep1er, is a member known for her attractive appearance and outstanding leadership skills. Yeseo, also a former member of Kep1er, impressed fans with his outstanding vocal abilities.

Miyu, Soohye and Gaeun, who work in the group LIMELIGHT, bring a balanced combination of appearance, vocals and performance skills, which is expected to create stable chemistry in the group.

Serina and Nagomi, who participated in the survival show "Produce 101 Japan The Girls", bring fresh charm to the group.

The name MADEIN symbolizes a group created with the love of fans (WE MADEIN U), with most of the members debuting through audition programs. The addition of Mashiro and Yeseo from Kep1er, along with former LIMELIGHT members, has garnered significant attention from K-pop fans.

In particular, even before their official debut, MADEIN was chosen as an advertising model for many fashion, beauty, food and beverage brands, demonstrating the group's star potential and promising a Kpop's promising 5th generation g.irl group.

According to the company, MADEIN has 4 confirmed advertising contracts, 3 planned advertising contracts and 3 contracts under discussion. This g.irl group is expected to officially debut in September.

The fact that MADEIN has an advertising contract before its debut reminds the audience of the case of ILLIT - the g.irl group of HYBE Group.

In mid-March, Swedish high-end fashion brand Acne Studios suddenly posted a promotional video for its Spring Summer 2024 collection with 5 members of the ILLIT group (Wonhee, Iroha, Yunah, Minju, Moka) as models. ).

At that time, ILLIT was about 2 weeks away from its official launch. Previously, ILLIT soon attracted attention when it was the first Kpop group to have all of its pre-debut members invited to attend fashion weeks abroad and sit in the front row of Acne Studios' show as part of the program. Paris Fashion Week 2024. This makes the group the first K-Pop artist to attend an international fashion show before their debut. During the show, the 5 girls met the founder and creative director of Acne Studios - Jonny Johansson. Even though it was their first appearance at a high-end fashion event, the group was still very confident in giving interviews from many major magazines and foreign media.

Many opinions point out that the management company of the MADEIN group seems to be learning HYBE's communication strategy to help the new group attract attention.

However, many viewers commented that this is a marketing strategy that does not create sympathy and can cause the opposite reaction, causing the group to be hated. The audience said that the company should focus on introducing the members' highlights instead of "showing off" their advertising contracts.

Netizens commented on theqoo: "Kang Yeseo and Mashiro are great, but what's wrong with marketing?", "They need to change their marketing strategy", "Is this the only way they can do it?" doing viral marketing?", "Why is the CEO bragging about advertising deals", "Not a good way to start", "I don't think the amount of advertising they get is the right thing to do." important"...

B.aby Monster had vocals that beat ILLIT but lost by 1 point, involving Blackpink? Thảo Mai11:36:02 04/06/2024This battle is not only between 2 groups, it is also a direct competition between two leading Korean entertainment companies - Hybe backing ILLIT and YG Entertainment behind B.aby Monster.