Jennie 'left' YG, confronted 'underground', burned office rent to build her own 'empire'?

In just a few years, Jennie , a member of the global group BLACKPINK , has made a spectacular transformation, not only from a top idol to a fashion icon, but also an aspiring businesswoman.

At the end of 2023, the news that Jennie left YG Entertainment and established her own company shocked the entire entertainment industry. Although she and the BLACKPINK members still keep in touch with YG for group activities, taking control of her solo path was a bold and brave decision. ODDATELIER , founded in November 2023, was born with the aim of supporting and developing Jennie's personal career. The company's unique name, which combines "Odd" (strange, unique) and "Atelier" (artist's workshop), clearly reflects her personality and artistic philosophy: a creative space where unique ideas are created.

From the very beginning, Jennie has shown seriousness in her business strategy. She has registered the trademark " Jennie Ruby Jane " for 10 different categories, from food and beverages to jewelry and luxury goods. This is not only a common legal step but also an affirmation of a personal brand that is on the rise. Not only does Jennie want to be a star, she also wants to build her own empire where she can be creative and control every aspect of her career.

Recently, ODDATELIER continued to cause a stir when it announced the move of a new office to a 5-story building in Yongsan District, one of the most expensive and busiest areas in Seoul. Exclusive information from the Korean entertainment industry revealed that this new building has a total area of nearly 1,000m2, which was completed last year with a modern and luxurious design. However, the most notable thing is the rental price and investment costs. The monthly rental price is estimated to be up to 60-80 million won (about 1.2-1.6 billion VND), not to mention the huge deposit cost of 1.5-2.5 billion won (equivalent to 28-47 billion VND).

The fact that a newly established company has been able to "play big" after just over a year not only shows its remarkable financial potential but also a strong statement of Jennie's brand value. Experts say that this is not just an office relocation, but a symbolic move, affirming her position in the entertainment industry. "This is an ambitious step," one expert commented. "Investing in such a luxurious and classy location shows that Jennie is more than just an ordinary office CEO. She's building a 'headquarters' worthy of her global stature and influence."

Jennie has long gone beyond the boundaries of a K-pop idol. She is a fashion icon, a face of the world's leading luxury brands. She owns a huge fan base and strong influence on social networks. However, the establishment of ODDATELIER and the expansion of the business show that she is working towards a larger goal: to become an autonomous woman who can decide her own future.

In an industry that is inherently harsh and dependent on management companies, Jennie's decision was a breath of fresh air, inspiring many other artists. She has proven that talent and hard work not only help a person become a star, but can also turn them into leaders, innovators, and successful entrepreneurs. ODDATELIER is not only a company, but also a testament to the maturity and bravery of Jennie, an artist who aspires to push all boundaries.

The fact that Jennie (BLACKPINK) owns and runs her own company, with an office in one of the most expensive buildings in Seoul, is not just a personal success story. It's a powerful message to the whole world: K-pop is not only an idol production industry, but also a place where talents can freely develop and build their own careers. With ODDATELIER, Jennie has officially entered a new chapter, not just a singer, a rapper or a fashion icon, but a powerful female CEO, ready to face all challenges and conquer new heights.

BLACKPINK received 'shocking news' after celebrating 9 years of debut, unprecedented in KPop Bảo Yến09:10:38 09/08/2025Up to now, 9 years have passed, since August 8, 2016, four girls named BLACKPINK stepped onto the Kpop stage, lighting up the whole musical sky with their unmistakable style. They are not just a group, they are icons.