Jennie has been famous for 7 years, just left YG and "fell down" to do this

BLACKPINK's Jennie's busyness is causing a stir in the online community. Online forums are flooded with comments on the topic of YG Entertainment stifling the idol's growth.

In late 2023, YG Entertainment confirmed that the BlackPink members only renewed their contracts with the company as a group, not reaching an individual operating agreement. Earlier, Jennie confirmed the creation of her own agency called ODDATELIER to support her in her work as a solo artist from 2024.

Although it's just entering 2024, many can't help but marvel at Jennie's packed schedule. Just in the first few days of the year, Jennie's new series of promotional photos for Hera and Coco Chanel was released.

Following the announcement of Jennie's participation in the new TV show "Apartment 404", the official trailer was released on January 2, making netizens eagerly looking forward to seeing Jennie "burst into silk" on the entertainment show for the first time in a long time.

Not stopping there, on the same day, Korean media reported that Jennie will be the first guest of Lee Hyori's new music talk show, called Lee Hyori's Red Carpet. The program is scheduled to launch on Jan. 5. Not long after the announcement was made, the paparazzi spotted Solo entering the KBS building, marking her first appearance on a national broadcaster other than a music event.

After news of Lee Hyori's participation in "Red Carpet" was announced, plus Jennie's other activities, the internet was flooded with comments about how YG Entertainment had stifled the idol's growth.

Talking about her decision to start her own agency without re-signing with YG Entertainment, Jennie said in Lee Hyori's Red Carpet, "I will continue to be in the group with the agency I have been with for 7 years (YG), but I want to be more free and comfortable in my personal activities, so I carefully considered starting a company called ODDATELIER (OA)."

Netizens wrote, "This is why YG has a problem. Why is she suddenly working so much as if rent is about to rise?", "YG held Jennie back so much that Blinkers thought she didn't want to appear on entertainment shows", "Noticed Jennie constantly appearing on variety shows, more campaigns and advertisements after leaving YG", "Jennie's signing up for all the shows and campaigns after starting her own agency proved how much YG held her back over the years. I'm glad she's finally free," "She, who was the least seen idol on a variety show, has now confirmed her participation in two shows at the same time on the first day of the year. This shows that leaving YG is a liberation", ...

Although Jennie's agency was only recently established, many claim that she has been doing solo activities under the company for a while and praise her aggressiveness in promotional activities. Many fans couldn't hide their excitement at Jennie's shine in many areas beyond music and modeling.

Before that, YG was famous as the "laziest" entertainment company in Kpop because it often "soaked" artists. While the Korean music market is always active, new faces are constantly appearing, YG stars occasionally release new products that make the audience disgruntled.

In 2022-2023, BLACKPINK elevates their status in the international market with their album Born Pink and a world tour. However, for fans, they have to wait for 2 years. Especially in 2021, the group had no new songs.

In the first 7 years since their debut, BlackPink has only participated in a few variety shows such as Weekly Idol, Running Man, Knowing Brothers or Idol room...

Jennie has a move of "despising" YG, looking down on BLACKPINK, wholeheartedly serving one place Quỳnh Quỳnh09:58:26 24/02/2024The news that Jennie (BLACKPINK) opened her own company ODDATELIER has caused a stir in the Asian online community over the past time. Jennie's (BLACKPINK) every move has received great attention from the public.