Jennie (BLACKPINK) has just "departed" and has left YG "in ruins", suddenly encountering a formidable opponent.

The fact that Jennie established her own company and did not renew her personal contract with YG Entertainment is still a "hot" topic in Korean media. Accordingly, YG's shares were also significantly affected after Jennie decided to "go private".

On December 26, YG Entertainment shares witnessed a decline in the early hours of the market. This is believed to be due to the information that Jennie - a member of the idol group Blackpink under YG Entertainment - established her own company.

As of 10 a.m. (Korean time), YG Entertainment is trading at 51,000 won (about 39 USD), down 1,900 won (3.65%) compared to the previous trading day.

Previously, on December 24, Jennie officially announced the establishment of the company "Odd Atelier" (OA) via the social network Instagram.

From 2024, Jennie will conduct solo activities under her own company, while group activities will continue under YG Entertainment. The company was founded by Jennie in November this year and currently on the website shows her as the only artist.

According to the Korean Intellectual Property Information Service, Jennie's OA company has registered trademark copyrights for 10 categories such as Entertainment Industry; cosmetics; photography, film; entertainment equipment; advertising organization, clothes, shoes, hats; Handbags, luggage... Jennie also filed a copyright registration application for the "Jennie Ruby Jane" trademark in mid-November.

Besides developing her personal career at her own company, Jennie still maintains activities with Blackpink according to the group contract previously signed with YG Entertainment.

YG said that after renewing the contract with Blackpink, the group will not only release a new album with YG's support but also organize a large-scale global tour.

However, while the public is waiting for information about each member's individual contract, there is news that Jennie has established her own company. Therefore, according to predictions, maybe the remaining 3 members will also set up their own company (like Jisoo), or join a company other than YG (there are rumors that Lisa and Rosé are considering signing a contract with company in the US).

Up to now, the person with the highest possibility of staying at YG is Rosé. But most recently, when YG updated the list of affiliated artists, the name Rosé did not appear, but only Blackpink.

The media assessed that the weakening of YG shares after the announcement of Jennie's personal company once again proved the female idol's influence and appeal.

In terms of "trending", after being favorably "promoted" by Jennie, WOP Dance Challenge has become the most viral dance on Asian social networks recently. Jennie's playfulness, cuteness, and humorous life jacket design bring extremely fresh energy to WOP Challenge. From Korea to Vietnam, young people are busy following the "trend" like Jennie, and even Kpop idols are no exception.

Jennie "follows the trend", the WOP dance video was updated on the Instagram account of the YGX choreographer who is her close friend. At the time of posting, the video caused a storm on Silvergun's account, reaching 20 million views in just 2 days. Jennie's popularity with WOP Challenge is unbeatable, but in the end, she also met a formidable opponent.

Accordingly, on the afternoon of December 24, the 97-line duo of SEVENTEEN - Mingyu and The8 released a WOP dance video as a Christmas gift for fans.Visual shines with a very attractive "play boy" charisma, the WOP trend is like for Mingyu and The8 . The two made people unable to take their eyes off their skillful dance moves and shoulder shakes that showed off their s.exy, muscular bodies.

After just a few hours of being posted on the group's two official platforms, TikTok and Instragram, this video caused a widespread fever and the number of views increased rapidly. Late on December 25 - after just over a day of posting, Mingyu and The8's WOP videos simultaneously reached 20 million views on both platforms. Accordingly, the duo broke the record with a total of more than 40 million views, surpassing even "trendsetter" Jennie. The fan community is still excited about Mingyu and The8's super special Christmas gift.

Jennie encountered a big "distress" at her new company on her birthday, a fan got caught in a scam Quỳnh Quỳnh13:31:26 18/01/2024On Jennie's birthday, her own company suddenly had a big change that made many people confused. Immediately after that, a series of fans simultaneously spoke up, hoping Jennie would come forward to solve the problem.