Jennie (BLACKPINK) officially left YG, her move to establish her own company attracted attention

After renewing the group's contract with YG Entertainment, Jennie officially introduced her own company to fans on Christmas. Thus, there is a high possibility that only 1-2 BLACKPINK members will stay in YG.

On the evening of December 23, Newsis suddenly reported that, according to the Kpop industry, Jennie - a member of g.irl group BLACKPINK established her own company called ODDATELIER (abbreviated OA) last month.

OA's official page introduces, "this is a space that aims to create something new, attract attention in a different and unexpected way", and "founded by Jennie in November 2023" belongs to the professional service/management industry with the motto "We are passionate about music".

OA also filed a copyright registration application on December 21 in the following categories: cosmetics, cleaning products (soap, lotion), clothing, apparel, educational and entertainment services. Currently, fans discovered that there are two social network accounts X (Twitter) and Instagram of the company, but both are private.

As soon as the information that the 27-year-old female rapper had her own company was revealed, OA's website crashed due to too much traffic worldwide. OA will focus on supporting Jennie in developing her personal career. Besides, she still maintains group activities with BLACKPINK according to the contract signed with YG Entertainment.

YG representative once said that after renewing the contract, the group will not only release a new album with the company's support but also organize a large-scale global tour. However, while the public was waiting for information about each member's individual contract, they heard that Jennie had established her own company.

So, according to some predictions, it is likely that the remaining 3 members will also form their own company (like Jisoo), or join a company other than YG. Because before there were rumors that Lisa and Rosé were considering signing a contract with a company in the US.

Up to now, the person with the highest possibility of staying at YG Entertainment can only be Rosé. But most recently, when this company updated the list of affiliated artists, the name of the "Australian rose" did not appear, but only BLACKPINK.

Back to Jennie. In fact, rumors of her founding a company have appeared before. At that time, the female idol born in 1996 filed a trademark application under the name "Jennie Ruby Jane" for 10 separate categories, from food and beverages to jewelry and luxury goods.

Right after r.evealing the company she owns, the You&Me singer immediately made the first move. Specifically, the female idol recorded for fans a cover of Zion.T's "Snow" and SIA's "Snowman" on the evening of December 23.

Jennie spent 2023 with many memorable milestones as an idol singer and actress. "Entering" the acting field, main rapper BLACKPINK had her first role in the movie "Hollywood The Idol", but this was also the beginning of a time when she was heavily criticized.

In the movie, Jennie plays a supporting role, a dancer - a close friend of the female lead. However, she had many lines and dance moves that were considered crude and offensive. Member Hac Huong's acting made many people frown when watching.

The 27-year-old female rapper's love story also caused a stir. In early December, Korean media revealed that she and V (BTS) had broken up after more than a year of dating even though they had never confirmed they were dating. After the news was released, the two artists chose to keep silent.

As mentioned, in the near future, Jennie will continue to have group activities with her close sisters. YG Entertainment promises to repay BLINKs around the world with many activities worthy of BLACKPINK's position as a global artist. This includes new albums and more world tours.

Regarding each member's individual contract, YG has not made it clear. Many fans believe that the four girls will promote their individual activities in 2024, starting with Jennie by establishing her own company.

Boss Jennie "smashed" BTS, welcoming great good news at the beginning of the year, BLACKPINK also succumbed Châu Anh16:02:58 09/01/2024Since starting her own company, Jennie's career has been described more and more like a kite meets the wind. Not only busy with the schedule of activities, recently, female idols have also achieved many remarkable achievements on music platforms.