Jennie (BLACKPINK) and G-Dragon "joined hands" to bring down YG, delivering a fatal blow that left the "big man" struggling.

As soon as they were "free", both G-Dragon and Jennie put YG Entertainment in a difficult position. Currently, the upcoming future of the "giant" Kpop is still a topic of discussion among the online community on all forums.

On the afternoon of December 26, Korean media reported that shares of entertainment company YG have continuously decreased for nearly a week after consecutive moves from Jennie and G-Dragon. Chosun said that the news that BIGBANG leader joined Galaxy Corporation on the afternoon of December 20 made investors excited. For the next 4 consecutive days, YG's shares plummeted from 54,800 won (1.03 million VND) to 52,000 won (975 thousand VND). This means that YG's market capitalization has "vanished" 83.5 billion won (1,566 billion VND) in just a few short days.

Recently, Jennie (BLACKPINK) surprised the public when she confirmed the establishment of her own company called ODDATELIER. Besides still working as a group with BLACKPINK, this company will focus on supporting Jennie to develop her personal career.

From 2024, Jennie will conduct solo activities under her own company, while group activities will continue under YG Entertainment. The company was founded by Jennie in November this year and currently on the website shows her as the only artist.

The fact that Jennie opened her own company attracted the attention of Korean media. Jennie's move continues to deal a strong blow to YG, contributing to the company's stock falling further in recent days. In the early trading session on December 26, as of 10:00 a.m. (Korean time), YG Entertainment was trading at 51,000 won (about 39 USD), down 1,900 won (3.65%) compared to the previous trading day. . By the afternoon of the same day, this number had dropped sharply to only 49,850 won (equivalent to 935 thousand VND).

Many netizens predict that YG stocks will continue to decline in the near future after Jisoo and Lisa officially announced their individual contract status. At the present time, the public's attention is focused on the movements of the remaining 3 members of BLACKPINK. According to Korean media reports, Jisoo is expected to follow in Jennie's footsteps and open her own company. Remember in September, News1 said that BLACKPINK's oldest sister planned to establish a company, making netizens stir.

Meanwhile, Korean media commented that Rosé will soon announce the news of continuing to accompany YG in personal activities. It is known that she is the only member of Black Huong to have the publication Season's Greetings for sale by YG. As for Lisa, the female idol has no move to open her own company or continue to sign a personal contract with YG. Instead, the beauty born in 1997 is currently suspected of living together and preparing to marry her rumored boyfriend, billionaire Frédéric Arnault. It is not difficult to realize that from July until now, the youngest member of BLACKPINK has spent most of her time living in France - Frédéric's hometown.

BLACKPINK has re-signed for group activities, but the members have separate solo directions, many fans are worried that it will be a long time before the 4 girls officially return with the same lineup. After their first studio album in 2020, BLACKPINK also took 2 years to return with Born Pink (2022).

In the re-signing announcement, YG promised fans that they will definitely prepare many impressive plans for BLACKPINK, including an album and world tour. However, the promise is missing the most important element: timing. Korean media said that the global g.irl group plans a comeback product in 2024, but with the current situation, it is difficult to confirm anything.

Jennie's company first publicized the interior space, luxurious "smelling of money" Châu Anh07:13:57 03/02/2024After announcing the establishment of her own company at the end of December last year, until recently, the first images of Jennie's representative office were made public. Fans couldn't help but be excited by the luxury inside.