Dak Lak spoke up about O Huyen Sau Duong, coordinating with the Department of Information and Communications to clarify the incident

Mr. Vu Duc Con - deputy director of the Department of Agriculture and Rural Development, chairman of the Dak Lak Durian Association - said he had comments related to TikToker O Huyen Durian's statement on July 7.

According to Mr. Con, the association has received feedback on the case of customers canceling durian orders after the livestream session of TikToker Hang Du Muc and the statements of TikToker O Huyen durian on social networks.

According to Mr. Con, the association does not have the function to verify or work with individuals and Ms. Huyen, even though her statements have an impact on the local durian industry.

This statement also affects local hospitality, especially the upcoming local durian festival.

However, the unit will also coordinate with the state management agency, the Department of Information and Communications, to have a satisfactory solution. Thereby, protecting the reputation of Dak Lak durian in the context of entering harvest in 2024.

On July 7, a business operating in the field of durian trading and distribution cooperated with TikToker named Hang Du Muc to sell agricultural products in a livestream session, with Quang Linh Vlog participating. TikToker named O Huyen durian (residing in Dak Lak province) is the representative of a gardener in Dak Lak participating in the livestream session selling the above item.

After the livestream session, TikToker O Huyen durian received a lot of criticism because some statements were considered "uncharming" by the online community. Notably, many social network users have posted statuses and comments saying they have canceled orders to buy durian.

According to Mr. Con, the above statements have affected the reputation of local agricultural products.

According to the 2023 report of the Department of Statistics of Dak Lak province, the total durian area is 32,785 hectares, accounting for 50.27% of the fruit tree area. This number increases by 10,326.4 hectares compared to 2022, with an estimated output of 281,350 tons. Dak Lak province currently has the second highest durian output in the country, after Tien Giang.

In the 2024 crop, Dak Lak durian is forecast to continue to make a breakthrough when output increases. China will continue to be the main and largest local consumption market in 2024 and many years to come.

Returning to O Huyen's story, an expert offered a plan for the female tiktoker to regain the image and trust of customers.

Dissecting the influence of related parties, Mr. Nguyen Ngoc Long - Founder of Black Moon Media - said that the person who gossiped was O Huyen, but the influencers were FoodMap and Quang Linh Vlogs.

If you want to handle the crisis, you need to make all affected parties suffer as little as possible, and these parties speak up for you. Currently, Quang Linh only calls for people not to bomb the goods, while O Huyen only posts an apology in a "shameless" way.

"If it were me, I would drag Quang Linh out, hug her shoulder, feed each other durian, laugh as if nothing happened, then record a clip for the whole village to see and not post an apology. Because that apology post is useless." "It even makes the "joking" as Huyen corrected become more serious," Mr. Long said jokingly.

The phrase "feeding durian" is Mr. Long's way of joking, showing the sincerity and "respectfully" forgiving each other of the parties involved, not just a "shameful" apology post like O Huyen. did.

"The anger of public opinion can only be appeased when seeing Quang Linh's forgiveness, but in reality that forgiveness has not yet appeared. Quang Linh's announcement is only technical, does not show anything about the relationship. relationship between Quang Linh and O Huyen Sau Dui".

The founder of Black Moon Media believes that there are two things that need to be done immediately. One is that O Huyen Sau Durian needs to sincerely apologize to Quang Linh directly, both sides truly forgive each other, and ask Quang Linh to share this story.

Second, early try to separate the roles between the brand and the representative face on the livestream. The majority are mistakenly thinking that O Huyen is a member of FoodMap, and what they are doing is taking revenge, venting their anger on O Huyen, which is actually affecting FoodMap.

"The company should clarify this role, but according to my observations, I see that they have not done it well. They only posted a very light correction, the level of diffusion is not high on their channel," Mr. Long said.

Quang Linh suppressed her grief over the O Huyen incident, finished one job and then returned to Angola Bảo Nam8 months agoQuang Linh Vlogs is one of the YouTubers who receives a lot of love from young people. From a young man exporting labor to Angola, Quang Linh Vlogs has built a business that many people admire.