BTS was "outlined" by HYBE, the new girl group with Vietnamese members invested a huge amount of money to debut

Although not officially debuted, NewJeans has been planned by the company and CEO Min Hee Jin to launch a methodical and new way. The group does not put member information first like normal promotion.

On July 31, The Bell newspaper reported that HYBE Group invested more than 16 billion won (about 12.2 million USD) in the rookie girl group New Jeans. In conjunction with Weverse Company, the corporation develops an application called Phoning to create a means of communication for New Jeans and fans.

Initially, HYBE only invested 100 million won (about 76,700 USD) for ADOR - New Jeans' management company. But the number increased to 10 billion won (about 7.6 million USD) and then another 6 billion won (about 4.6 million USD).

ADOR is led by CEO Min Hee Jin. After joining SM Entertainment in 2002, Min Hee Jin was in charge of conceptual planning and visual direction for SNSD, SHINee, f(x), EXO, and Red Velvet. In 2019, she transferred to the general manager of brand of HYBE and was appointed CEO of ADOR in November 2021. New Jeans is Min Hee Jin's first group since joining HYBE.

According to The Bell, HYBE has been focusing on diversifying business activities as well as expanding the artist lineup to reduce dependence on BTS because this group's revenue accounts for a high proportion.

It can be seen that the reputation and prestige of HYBE is built on the foundation of the resounding success of the global group BTS, which is undisputed. Until now, BTS is still the main group, the "backbone" of the company when every move of the group affects HYBE's finances. But BTS has entered the second chapter of their career, the members have turned to invest in individual activities, HYBE hopes that NewJeans will continue to write the success of BTS. The rookie of the HYBE family is predicted to create future growth for the owner as the group targets the global market. Five members are fluent in English.

According to The Bell, in the group, member Hanni (real name Pham Ngoc Han, born in 2004) has Vietnamese nationality. Her parents were born and raised in Vietnam. Currently, they live in Australia.

New Jeans was famous before debut thanks to its different music and invested MVs. New Jeans' debut album recorded 444,000 pre-orders as of July 27. This is the highest pre-order of any K-pop girl group debuting this year.

NewJeans' MVs are carefully and meticulously built in terms of concept, with the main style being dynamic, slightly trending Y2K. NewJeans' music also received many compliments for its diversity in mixes and international trends. The group officially debuted on August 1.

Faced with information about the huge amount of investment that HYBE has for the new girl group, people have divided opinions. Many people recognize that NewJeans are really "golden spoon" idols with huge debut costs, much higher than many groups of the same time. Besides, a part of BTS fans also think that HYBE wants to reduce its dependence on BTS but is still using the group's profits to invest in new projects.

Some comments from netizens:

- HYBE's new slogan: "Reduce dependence on BTS". I don't know how BTS will react if they read it.

- Write some articles and try to include BTS with the name, to see how much dependence on BTS can be reduced.

- Not disappointed with the huge investment, the music quality is top-notch, the visuals are unique, and most importantly, the beauty is outstanding. Haven't debuted yet, but three MVs are more than enough for fans to swing, each MV is a different concept, really eye-catching. Group praise.

- Reducing dependence on BTS, but where the money is to invest, the corporation did not say.

- It's natural for them to debut both girl groups like this, so they invested in LE SSERAFIM group. Let's debut an MV like a dance MV. But if the music is good, it should be recovered.

- The children of other rich families who were famous even before their debut were real.

- The real golden spoon is here.

NewJeans' new MV almost failed because HYBE suppressed it, revealing lip-syncing that caused outrage? JLO15:43:58 27/05/2024NewJeans officially made a comeback with the double single How Sweet after a series of days mired in controversy between Min Hee Jin's mother and HYBE. However, the MV was age-restricted and its international achievements dropped significantly.