"BTS's sister" NewJeans made a huge achievement despite a series of criticisms for offensive clothing and obscene singing.

Not long after debuting, the rookie group HYBE - NewJeans is currently becoming a hot topic for Kpop fans with a series of marketing trends from dress to song content.

HYBE Labels is one of the leading Kpop entertainment companies, owning a series of popular idols such as BTS, TXT, ENHYPEN, SEVENTEEN, fromis_9. Recently, this "big man" has launched a new generation rookie girl group called NewJeans. This is considered a new milestone for HYBE Labels on the 4th generation Kpop race.

Recently, NewJeans has officially debuted with their debut EP titled "Cookie" and the title song "Cookie". Immediately after its release, this song "sweeped" all Korean and international music charts.

Specifically, just a few hours after this EP was released, all 3 NewJeans songs titled Attention, Hype Boy and Cookie were on the Korean Melon chart. Notably, Attention also ranked at number 20, becoming the song with the highest debut position of a girl group in the past 3 years.

Not stopping there, NewJeans' EP also topped iTunes charts in many countries. At the moment, the group has topped in at least 9 countries, including Thailand, Indonesia and Russia. This can be considered an extremely respectable achievement for a girl group that has just debuted.

In fact, even before NewJeans officially debuted to the audience, the group received a lot of attention from the worldwide Kpop music lover community. With a new, youthful and innocent style that is completely appropriate for the age group, NewJeans has become a new breath of Kpop in recent years. In particular, member Hanni also made an impression as a Vietnamese member. Although not the first Vietnamese to join a K-pop group, however, Hanni has a strong charm when "joining" in a big company like HYBE.

At the present time, all NewJeans songs are still having stable positions on music charts. As expected, NewJeans is fully capable of becoming one of the most prominent groups of the fourth generation of K-pop.

It is known that the members of the rookie girl group HYBE were trained at Min Hee Jin, the former Creative Director of SM Entertainment. NewJeans is active with a 5-member lineup including Hanni, Minji, Danielle, Haerin, and Hyein.

NewJeans was invested 12 million USD by HYBE Labels (equivalent to more than 280 billion VND) for the debut. In addition, the group has invested in 4 MVs, each member also has their own MV to show off their beauty and talent.

Although it's only been a day since debut, HYBE let NewJeans go to Chanel's event and have a dance video on Studio Choom.

Although they have just debuted and do not have a famous member before, NewJeans has recorded many good achievements. Accordingly, the group's debut album has surpassed 440 thousand pre-order copies.

Unlike NewJeans' smooth career, LE SSERAFIM - the group that was launched by HYBE not long ago, encountered many ups and downs. First of all, the noisy "university sister" of Kim Garam. Accordingly, the female idol was accused of having a concave attitude and often going against the school's regulations, "physical impact" on classmates. This noise caused Kim Garam to leave the group and LE SSERAFIM was criticized for a long time.

Worth mentioning, in the lineup of LE SSERAFIM, there are also half of the famous members like Yunjin, Chaewon and Sakura. However, the group's achievements are somewhat inferior to NewJeans. This group's debut album only achieved sales of more than 307 thousand pre-orders. Moreover, HYBE Labels promotes individual activities for members.

Debuting with the same company, with a tight time frame, LE SSERAFIM and NewJeans could not avoid being placed on the comparison table. However, thanks to the momentum of HYBE Labels, fans believe that the two groups will explode in the near future. Besides, many viewers also expressed their support when Kim Garam left LE SSERAFIM.

"BTS sister" NewJeans just debuted has been criticized: Hanni - Vietnamese-born Idol dressed inappropriately Hoàng Phúc2 years agoNewJeans is a prominent name in the lineup of Gen 4 beauties because it suddenly appeared with the debut MV. The thought that this girl group of HYBE would debut quietly, but in fact caused a stir online controversy. Many people think that the way NewJeans girls dress is not...