"BTS sister" NewJeans becomes a formidable opponent of BLACKPINK, a threat that stands in the way of seniors?

Hoàng PhúcAug 25, 2022 at 07:38

 2  |  0 Discuss  |  Report

Follow on

NewJeans is one of the most popular g.irl groups in Korea. Despite the competition with famous seniors like BLACKPINK, aespa, IVE, ITZY, NewJeans still rose to number one on many Korean music charts.

Different way of debuting

From the very beginning, NewJeans boldly broke the debut promotion process of a normal g.irl group, Without releasing teasers and "warm-up" images before the debut, NewJeans took a different path.

"BTS sister" NewJeans becomes a formidable opponent of BLACKPINK, a threat that stands in the way of seniors? - Photo 1

On July 21, HYBE suddenly uploaded the MV "Attention" on the official YouTube channel without any information about the group's members. At that time, the 5 girls who performed "Attention" were known only as NewJeans, or "Min Hee Jin's g.irl group".

Min Hee Jin is the former artistic director of SM Entertainment. NewJeans is the first g.irl group introduced after she took on the role of CEO of ADOR - a subsidiary of HYBE Labels group.

CEO Min Hee Jin shared, "Pop music is a cultural touch that is close to our daily lives. Just like how jeans have stood the test of time to become a popular outfit regardless of whether they're a piece of clothing or something." age or gender.

"BTS sister" NewJeans becomes a formidable opponent of BLACKPINK, a threat that stands in the way of seniors? - Photo 2

NewJeans also contains the desire and determination to become a symbol of the times - something that people never get bored talking about."

Right after "Attention", the group released the MV "Hype Boy" but made 4 different versions, to introduce members Hyein, Minji, Hanni, Danielle and Haerin. In this way, each NewJeans g.irl has the opportunity to express her own personality.

Two MVs for "Hurt", "Cookie" continued to be released after that, and the first mini-album "NewJeans" was officially released on August 1, 2022.

In particular, instead of 1 title track like other K-pop albums, "NewJeans" has 3 title songs, "Attention", "Hype Boy" and "Cookie", the rest "Hurt" is the only b-side. best.

"BTS sister" NewJeans becomes a formidable opponent of BLACKPINK, a threat that stands in the way of seniors? - Photo 3

Min Hee Jin directed the entire process from selecting NewJeans members, to planning, styling, producing music, and choreographing for the group.

The former artistic director of SM Entertainment is a "famous" face in the industry. She used to participate in branding for SM's "legendary" groups such as SNSD (Girls' Generation), SHINee, EXO and f(x).

Talking about NewJeans' different debut, Min Hee Jin shared, "We keep the members absolutely secret. This makes the audience have to watch the MV many times to determine.

They can also look online to find out who the members are. Therefore, even the members' names were not revealed when we released the first MVs."

"BTS sister" NewJeans becomes a formidable opponent of BLACKPINK, a threat that stands in the way of seniors? - Photo 4

After only 1 month of debut, NewJeans was praised as a "monster rookie" with remarkable achievements.

The group "does not imitate BLACKPINK"

When BLACKPINK is globally famous, many new generation Kpop rookies have oriented towards this strong girl-crush style, with the desire to continue the success of the 4 YG girls. Even SM's g.irl group, aespa, when debuted in 2020, was called a "copy" of BLACKPINK.

But NewJeans is completely different. The first feeling when looking at the lineup and watching the opening MV "Attention" is youthful, bright and refreshing.

The 5 members, aged between 14 and 18, the youngest idol group in Kpop, have removed the mechanical sound, removed the old makeup to focus on the natural, naughty teenage boyhood.

According to Dispatch, NewJeans' music is based on pop music, but the style expressed on the debut album is very diverse.

"BTS sister" NewJeans becomes a formidable opponent of BLACKPINK, a threat that stands in the way of seniors? - Photo 5

"Attention" is a mix of '90s school style with trendy electronic sounds. "Hype Boy" is a mix of moombahton and electro-pop genres. "Cookie" is a dance-pop song with a minimalist but catchy hip-hop beat.

While the b-side track "Hurt" has a simple R&B mix, the sound is mostly drums and vocals mixed in, giving it a lovely, ambiguous feel.

"BTS sister" NewJeans becomes a formidable opponent of BLACKPINK, a threat that stands in the way of seniors? - Photo 6

NewJeans' music is a blend of typical K-pop qualities and trendy European - American colors of the generation of GenZ singers.

NewJeans members come from different cultures. Minji, Haerin, Hyein are Korean, while Hanni is an idol of Vietnamese origin, born and raised in Australia, Danielle is an Australian, of Korean origin.

However, all 5 girls have good foreign language skills - an important factor for the group to promote globally.

NewJeans is also considered to have good live performance. Only 1 month of debut, the group won 4 trophies in Korea's top music shows, including MCountdowwn, Inkigayo, Music Core, and Music Bank.

Currently, the song "Attention" is still in the Top 1 MelOn Top 100, above BLACKPINK's "Pink Venom".

"BTS sister" NewJeans becomes a formidable opponent of BLACKPINK, a threat that stands in the way of seniors? - Photo 7

It must be said again and again, although highly appreciated, NewJeans is also facing many controversies over lyrics and costumes. Many of the group's products have been criticized for not being suitable for the age group of the members. If these problems can be overcome, NewJeans can grow and succeed even more.

"BTS sister" NewJeans becomes a formidable opponent of BLACKPINK, a threat that stands in the way of seniors? - Photo 8

Did you LIKE this article?
Yes
No

Related topics

"BTS sister" NewJeans just debuted has been criticized: Hanni - Vietnamese-born Idol dressed inappropriately

Hoàng Phúc10:59:47 29/07/2022
NewJeans is a prominent name in the lineup of Gen 4 beauties because it suddenly appeared with the debut MV. The thought that this g.irl group of HYBE would debut quietly, but in fact caused a stir online controversy. Many people think that the way NewJeans girls dress is not...

 3  |  0 Discuss  |  

Hanni - Who is the Vietnamese g.irl who is about to become a Kpop Idol, who used to play in BTS' MV?

Hoàng Phúc10:58:49 23/07/2022
Hanni will debut in the g.irl group NewJeans, consisting of 5 members of HYBE - the joint entertainment company with the "global group" BTS. The g.irl born in 2004 has an outstanding appearance. On July 22, Naver reported that the g.irl group NewJeans recently attracted attention...

 5  |  0 Discuss  |  

Lisa, Rosé were kicked out of the top 5 of the brand value chart, NewJeans members are not Blackpink idols

Hoàng Phúc17:34:00 19/12/2022
As usual, the Korea Institute of Corporate Reputation has announced the brand value rankings of each g.irl group member in December. In the ranking of the brand reputation of g.irl group members, there are rookies. Newjeans with high ranking. Specifically, according to the Korean...

 4  |  0 Discuss  |  

NewJeans surpassed BLACKPINK to become the hottest g.irl group of the month, "Hac Huong storm" has stopped raging?

Hoàng Phúc16:14:34 12/12/2022
The Korean Business Research Institute has announced the December 2022 brand value rankings of K-Pop g.irl groups. In particular, what surprised the audience was the "rookie" NewJeans taking the lead, replacing the "elder" BLACKPINK. Specifically, the group NewJeans won 1st place...

 2  |  0 Discuss  |  

Danielle (NewJeans): The "hybrid rose" in the sister group BTS is praised as the main Disney actress

Hoàng Phúc09:12:54 06/08/2022
NewJeans is currently known as the monster rookie of Kpop. Besides Hanni, who is loved by Vietnamese fans because of being Vietnamese, the other members of the group also receive a lot of attention thanks to their beautiful beauty. Ever since being known for the surprise MV...

 5  |  0 Discuss  |  

"BTS sister" NewJeans is more popular than expected, antis have to admit these 3 things too

Hoàng Phúc09:45:10 04/08/2022
Despite being a young rookie, NewJeans initially succeeded in attracting attention and increasing the group's coverage. The question of what is the factor that helps NewJeans succeed so quickly has been hotly discussed by many people. In particular, according to Korean netizens...

 1  |  0 Discuss  |  

Danielle has trouble sleeping because of HYBE and her mother, the government is involved in ILIT copying NewJeans

Thảo Mai17:24:55 20/05/2024
During an interaction with fans through the morning broadcast on Phones Live, NewJeans member Danielle frankly shared her feelings amid the company's civil war.

 1  |  1 Discuss  |  

NewJeans used tricks to win against Aespa, accused of plagiarizing BTS?

Thảo Mai07:43:59 18/05/2024
During the hearing of the legal dispute between HYBE Labels group and CEO Min Hee Jin of its subsidiary ADOR, the mother of NewJeans revealed that BTS's sister was asked to use tricks to win against aespa.

 4  |  1 Discuss  |  

NewJeans was accused of plagiarizing Vietnamese music before their comeback, should ILLIT "take the blame" instead?

Minh Lợi07:30:14 15/05/2024
While the conflict between ADOR company and parent group HYBE tends to become increasingly tense, NewJeans' reputation and appeal remain undiminished. Before the comeback, the group was discussed because of suspicions of plagiarism.

 1  |  1 Discuss  |  

HYBE and Min Hee Jin continued to f.ight, NewJeans' parents came out, upset about one thing

JLO17:09:50 13/05/2024
The noise between ADOR and HYBE Group has not come to an end as new details continuously appear. Recently, Korean media published an email ADOR sent to HYBE summarizing the proposals of NewJeans parents, causing public opinion to once again stir.

 4  |  1 Discuss  |  

NewJeans set a record Blackpink dreamed of also not having, still estranged, receiving a black sea, r.evealing lip-syncing?

Bảo Nam11:28:00 05/12/2023
MAMA 2023 has closed with a series of awards causing a stir. Top 4 Daesang all have owners, worth mentioning, they all belong to HYBE groups. In particular, NewJeans is the most explosive female group representative with double Daesang.

 3  |  1 Discuss  |  

BLACKPINK let NewJeans surpass, the former president of YG got away with crime, a series of Korean stars met with a ban

KENG16:59:49 22/12/2022
The most noticed Kpop song in recent days is definitely NewJeans' Ditto. Not only bringing a completely strange wind to the school concept, Ditto is also an interesting break in music. In just a short time, the rookie g.irl group surpassed even their senior BLACKPINK, setting a...

 3  |  0 Discuss  |  

Fire in the middlepukaboarding house fireDo yourselfsquareRussiancannesfire protection and preventionlhp canneson firefire houseDuc Tienseungri)Hanoimiss