"BTS sister" NewJeans is more popular than expected, antis have to admit these 3 things too

Despite being a young rookie, NewJeans initially succeeded in attracting attention and increasing the group's coverage. The question of what is the factor that helps NewJeans succeed so quickly has been hotly discussed by many people. In particular, according to Korean netizens, concept and music quality are the most important factors.

Min Heejin's leadership

Min Heejin has already affirmed her creative talent when she used to hold the position of Creative Director of SM Entertainment . After that, Big Hit quickly recruited her and received consent to join. Heejin became the Brand Manager of HYBE and was in charge of the debut of girl groups under the group's sub-label. NewJeans members are supervised, selected, and planned by Heejin herself, through to production and choreography.

Netizens of Kim Chi said that Min Heejin's step, although risky, was highly effective when she skipped steps such as releasing teasers and introducing members and immediately released three MVs. This got the group some initial attention.

New concept and music

The most important factor in creating success for NewJeans according to Korean netizens is the unique and different concept and music. Even the name of the group evokes youthfulness, dynamism and generosity. In the midst of a forest of Gen 4 girl crush concept groups with strong beat songs, the appearance of NewJeans brought a new breath and that was exactly what the audience needed. The mainstream R&B style is not too new, but it has been a long time since the group reappeared in Kpop, so the group quickly attracted the attention of the audience.

The members are beautiful and talented

Gen 4 groups all possess outstanding beauty and impressive talent. However, it was the concept and unique music that helped NewJeans show off and express themselves more impressively. The beauty of the group members also gives off a wild and liberal aura.

In particular, the group also received great attention from Vietnamese fans when there was a member of Vietnamese origin - Hanni in the group. Danielle also makes a strong impression with her sharp and doll-like beauty.

If NewJeans did not pursue the current concept and music quality, the group would hardly achieve resounding success. Not only that, if the group is not planned clearly and effectively, it will be normal like any other group.

NewJeans is a girl group consisting of 5 members aged from 14 to 17. It is also because they debuted at a young age that they caused a lot of controversy.

Critic Ha Jae Keun said that becoming an idol at a young age means they miss out on all the socializing opportunities that children get in school. "Teenage idols are going through a growth phase and need to be integrated into society. In the worst case scenario, if they don't succeed as celebrities, they'll be limited in their abilities. career choice. Because they most likely missed out on a significant part of their education due to idol activities."

Psychology professor Lim Myung Ho has expanded on the possible risks for a young idol. Idols will find it difficult to regulate their emotions and face stress due to lack of life experience. In addition, they are easily influenced by negative comments and will most likely lead to a psychological crisis. "Child contestants in talent shows are completely unprotected. There should be a higher and more legal limit on the age of audition show contestants," Lim Myung Ho said. know.

Another concern that not only professionals but also the public are concerned about is the lack of age-appropriate concepts, especially for female idols. The fact that the management companies erroneously orient the concept for underage idols as well as "sexualize" young idols is at an alarming rate. Not only is it a matter of revealing clothes, but it is also a problem that young idols are forced to accept ideas or cultural flows that they are not ready or knowledgeable enough about.

Despite criticism and clear signs of its harmful effects, experts say that the trend of idol rejuvenation in K-pop will not go away anytime soon. From an expert's point of view, management companies need to build up resources as well as have a plan to support the mental health of young idols. In addition, the audience also needs to be cautious and protest when young idols are treated inappropriately or excessively. The idols themselves as well as their parents and management companies need to think carefully about the future of young idols if their careers are not successful. Even if the dream of becoming an idol is clearly defined early on, their studies must be invested in parallel so that they can make more informed choices in the future.

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