BTS is about to have a new brother, the group's name and debut time have been fixed?

Having just released two new groups not long ago, HYBE has recently confused the public by r.evealing a plan to "release" a series of new groups. Netizens likened BTS' management company to an idol factory.

Behind the top group BTS, HYBE is currently one of the largest entertainment groups in Korea, no less than BIG 3 which is SM, YG, and JYP. Having this success, BTS contributed a great deal when bringing in more than half of the group's revenue. Despite being an entertainment superpower, fans only know HYBE as an agency of BTS.

With what BTS has to offer, HYBE realizes its own limitation is relying too much on the success of BTS. Perhaps because of this, HYBE has planned to launch many rookie groups and announced to reduce dependence on BTS.

NewJeans and Le Sserafim are two newly-debuted g.irl groups under the management of HYBE group. Although controversial, these two rookie groups have created a remarkable effect, especially NewJeans.

According to Korean media, from now until 2023, this company will also release a series of other idol groups and is in the process of selecting bright faces. This move caused a lot of mixed opinions, most netizens thought that the series of debuting groups turned HYBE into an idol factory.

It is known that there will be two b.oy groups preparing to debut later this year under the Japanese subsidiary HYBE and a group selected from Big Hit Music's Trainee A. Not stopping there, HYBE is also expected to launch at least 4 more groups in 2023, surprising people. In particular, Pledis Entertainment's new b.oy group will debut after the preparation process from 2019. The selection project from the reality show I-Land 2 is also jointly implemented by HYBE and Mnet in 2023.

Rapper Zico and his own agency, KOZ Entertainment, under the management of HYBE, will form a new b.oy group, currently in the process of auditioning to find bright faces. Finally, another g.irl group will be formed under the combination of HYBE and Universal Music, currently the auditions are still going on.

Regardless of the quality, with HYBE's list of 8 upcoming music groups, netizens can't help but be confused. On forums and social networks, many people voiced harsh criticism of this plan of HYBE. Most viewers think that they are treating artists as a money-making machine and no different from an idol production "factory".

Korean netizens expressed concern that old groups will be "left out". Many people also expressed the view that HYBE is a large corporation but has the mindset of a small company because it constantly "copy" the model of establishing new groups such as racing for numbers.

According to Korean media, the slogan that HYBE mentioned when launching a series of new groups was "reducing dependence on BTS". This is said to be one of the limitations of HYBE when BTS is the company's "backbone" group. They not only bring huge revenue to the group, but also the group that contributes to the current position of HYBE.

Although they have shifted their investment in personal activities, BTS's every move is still a factor affecting the group's finances and reputation. HYBE hopes that rookie groups will "follow in" the success of BTS and help the group become a true entertainment superpower in the eyes of the audience. Currently, NewJeans is a promising g.irl group that has been loved by the audience since its debut.

It can be seen that HYBE's plan to launch a series of new groups is valid. Diversifying business activities and expanding the artist lineup is essential, but Korean entertainment groups need to have a suitable plan so that Kpop does not turn into an idol production "factory" as criticized by netizens.

HYBE was founded by president Bang Si Hyuk. He is the one who outlined the plan, strategy and path for BTS. Currently, the music "empire" of Bang Si Hyuk and artists under HYBE is increasingly dominating the Kpop and international market.

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