NewJeans' parents were bothered by HYPE and dragged them to the side amid the noise with Min Hee Jin

Kpop fans are restless over a series of dramas related to the NewJeans group, specifically CEO Min Hee Jin - the creator of NewJeans - is having an intractable conflict with HYPE Group, the parent company of NewJeans' management unit - ADOR. .

After HYBE had a conflict with ADOR CEO Min Hee Jin - the person behind the success of NewJeans, this unit made surprising moves.

At the time NewJeans released their latest single "Bubblegum", reports said that the parent company (i.e. HYBE) attempted to contact the members' parents but no further updates were given. go out.

According to Korean media sources, HYBE wants to contact the parents of this band to resolve and wants them to take their side after conflicts with Director Min Hee Jin.

During a call with media outlet YTN, Min Hee Jin expressed in an angry tone that she knew the NewJeans member's parents did not answer HYBE's phone calls.

In related news, HYBE responded with an official statement detailing Min Hee Jin's press conference and revealing HYBE founder Bang Si Hyuk's message to the executive.

The conflict that occurred when there was news that HYBE had started auditing ADOR is causing a stir in the Korean entertainment industry. The reason HYBE decided to do this is because ADOR CEO Min Hee Jin allegedly tried to take over management of the company.

To refute HYBE's accusations, Min Hee Jin said that the conflict began when Belift Lab (a subsidiary under HYBE) intentionally "copied" NewJeans' concept by launching a new girl group. ILLIT and felt that HYBE discriminated among its subsidiaries.

Ahn Do Young - researcher at Korea Investment & Securities (Korea Investment Group) explained: "NewJeans has an exclusive contract with ADOR and because HYBE owns 80% of the shares in ADOR, NewJeans is still a part of ADOR's assets." Because of this, both parties are expected to protect NewJeans' IP, making it likely that the upcoming releases in May and June will go ahead as planned without any compromise. discontinuity".

Lee Hwa Jung from NH Investment & Securities said: "HYBE intends to support NewJeans' scheduled activities unless ADOR directs otherwise. With the group's comeback only a month away, any financial impact from potential operational suspensions is expected to be minimal."

Park Soo Young - researcher at Hana Financial Investment estimates: "The expected impact on HYBE's 2024 revenue and operating profit will likely be less than 10% (if NewJeans leaves). This trend is expected to continue." continuing into 2025". He added: "Min Hee Jin leaving HYBE may not be the worst case scenario."

Oh Ji Woo - researcher at IBK Investment & Securities commented: "Due to the audit issue from ADOR, it is expected that HYBE's stock volatility will increase in the short term."

Continuing, Mr. Ahn Doyoung added: "Considering Min Hee Jin's significant influence, we predict the stock's volatility in the short term will increase", suggesting that this can be considered "an opportunity to "buying opportunity" in the future if the stock falls too far in price.

In recent days, Korean showbiz has been rocked by an internal dispute between the "boss" of the entertainment industry - HYBE Group and Min Hee Jin - CEO of ADOR (a subsidiary under HYBE) and also the "mother" NewJeans.

Min Hee Jin believes that Bang Shi Hyuk - president of HYBE - deliberately copied the style and music of NewJeans to create the new group ILLIT. HYBE's side presented evidence denying the accusations, accusing Min Hee Jin of intending to usurp management rights, trying to separate from the parent company, creating bad publicity for the artists under HYBE.

NewJeans officially "erases" ADOR, removes the group's name on social media, and re-releases the cover Phúc Sen3 months agoOn December 18, fashion magazine Vogue Korea announced the cover faces for its inaugural issue (January) 2025, which are 5 female Kpop idols Minji, Hanni, Danielle, Haerin and Hyein (members of the girl group NewJeans).