Even though NewJeans benefited from HYBE, they were still treated unfairly by Bang Si Hyuk?

After many accusations from CEO Min Hee Jin, fans found out the unfair points that president Bang Si Hyuk treated NewJeans. Although they benefited from their seniors and received a lot of support from HYBE, perhaps the 5 girls were never truly loved by Mr. Bang.

Over the past 2 weeks, the fierce dispute between HYBE and ADOR has been the focus of Kpop's attention. After female CEO ADOR - Min Hee Jin officially held a press conference and shared that NewJeans was "on her side", fans couldn't help but worry about the group's future during their next activities under HYBE. At this time, the actions showing the "injustice" of Bang Si Hyuk - Chairman of HYBE with NewJeans were quickly pointed out by the public.

Since NewJeans' "debut", Bang Si Hyuk has never appeared in any photos taken together or participated in any events related to the group. It seems like he never even mentioned NewJeans. Meanwhile, Bang Si Hyuk frequently appears and interacts with LE SSERAFIM, another group under the management of HYBE. He often shares photos taken with the group on his personal IG account. Is there any hidden reason behind it?

According to Min Hee Jin on Korea Economic Daily , HYBE's CEO is the person who directly supervises the music production process for ILLIT. If so, the fact that ILLIT has a concept - music and image - similar to NewJeans seems to have been tacitly approved by Bang Shi Hyuk.

From there, it shows that this is also an aspect where the HYBE president has been unfair to NewJeans, because being exposed to concept competition from his own "housemates" is extremely disadvantageous. Moreover, because it is the same management company, it is clear that ILLIT will not encounter any legal obstacles when it comes to "plagiarizing" the concept.

In addition, amid the intense controversy, NewJeans was suddenly absent from the HYBE family's concert line-up. Except for BTS who is enlisting, all groups under HYBE will perform at Weverse Con Festival 2024 . The fact that NewJeans was the only group not present caused many speculations to arise, especially during a sensitive time of management dispute between the group and "mother" Min Hee Jin. At Weverse Con Festival 2023 , NewJeans is one of the stage highlights and attracts the most fans of the event.

Bang Si Hyuk's coldness and HYBE's actions were probably also the source of NewJeans' moves to side with Min Hee Jin on the day the family drama broke out.

However, it is still impossible to "ignore" the valuable resources that HYBE has brought to NewJeans in the name of "BTS sister".

Ever since they were rookies with little experience, 5 NewJeans members have continuously received the title of ambassadors, appearing at major events of high-end brands. Observant netizens discovered that the girl group enjoys a series of good resources thanks to their seniors BTS.

The advertisements and events that BTS appeared in were mostly owned by NewJeans after that. Among them, notable ones include the position of public relations ambassador for Seoul City, New York Rocking Eve, advertising for McDonald's, Coca-Cola, Line Friends, Shinhan Bank...

Besides, NewJeans' fashion ambassador titles are always a controversial issue. The girls were suddenly declared ambassadors by luxury brands even though they had no outstanding reputation or time in contact with the brand. Therefore, many rumors arose that NewJeans was "dealed" by the management for the title because it was an "attachment" of BTS.

Of the 5 members, 3 have received incentives from brands that have cooperated with BTS. Danielle, Haerin and Hyein are having activities related to Celine, Dior, LV - brands that have accompanied V, Jimin and J-Hope.

In addition, netizens also observantly discovered that when Jungkook was announced as Calvin Klein's global ambassador, NewJeans was also announced as the brand's new model.

Amidst the fierce controversy surrounding Min Hee Jin and HYBE, comments attributed to HYBE staff on the Blind forum received a lot of attention. An account revealed that the special treatment and prestigious ambassador title of NewJeans all had the intervention of HYBE. When other subsidiaries receive similar benefits, Min Hee Jin and ADOR's board of directors will react harshly.

Before officially debuting with NewJeans, the two oldest members, Hanni and Minji, were included as supporting actors in BTS's Permission To Dance MV. The senior-junior relationship between the two groups is often shown publicly through Tiktok videos every comeback of NewJeans.

NewJeans could be fined 4,000 billion VND if they choose to side with Min Hee Jin and leave HYPE. Khánh Huyền16:34:45 25/04/2024Facing family turmoil, NewJeans are showing their support for Min Hee Jin's mother. This is worrying because the 5 girls' contract with HYPE still has 5 years left to end, and the fine if the contract is terminated will be up to 210 billion won (4,000 billion VND).