Haerin (NewJeans): beauty who can't make it to the top visuals, Dior ambassador is estranged

Haerin ( NewJeans) possesses a beauty that can be compared to a cat, both mischievous and coldly beautiful, but she is still not strong enough to reach the top of Gen4 visuals. In addition, despite being a Dior ambassador, the female idol has many times been "estranged" from this brand.

Haerin's real name is Kang Haerin, born on May 15, 2006 in Gyeongsangbuk, Korea. When she went to school for the second year of middle school, she dropped out to become a trainee in 2020. She was trained by HYBE Labels for about 2 and a half years and officially launched the g.irl group NewJeans.

Under the direction of Min Hee Jin, NewJeans' lineup is built evenly in terms of height and beauty with the aim of bringing a fresh, dynamic spirit, with a bit of a Y2K vibe. In Korea, prejudice about nationality always exists. Therefore, the most popular NewJeans member is Haerin. The beauty of the female idol born in 2005 is a combination of mischievous and lovely features with a haughty and cold look like a cat. However, Haerin is rarely listed among the top visuals of most audiences.

With the "globalization" of Kpop, more and more idols with beauty different from the common stereotype are debuting. Haerin attracted attention thanks to her impressive appearance, people likened her to Min Hee Jin's "beauty weapon". Haerin's visual is extremely trendy. Dubbed the new generation selfie goddess, thanks to her unique temperament and trendy dressing sense, Haerin's daily photos often cause social media fever.

Some comments about the female idol include, "I used to think she was too young to debut. However, in terms of appearance, if I were a director, I would want her to debut as soon as possible. Ms. She really has a special charm", "Haerin's beauty deserves to become the visual representative of the new generation of Kpop", "She looks like Elsa"...

Just a short time after debut, Haerin gained many die-hard fans, but she also got into many controversies related to her appearance due to the company's communication style. Previously, the topic "Haerin is probably the prettiest among celebrities" was receiving countless mixed opinions. People believe that this is a topic that has been overplayed by the media, deliberately flattering the beauty of a rookie female idol.

Netizens analyzed that Haerin is different thanks to her cat-like face, but Kpop has no shortage of idols with that appearance. Jennie (BLACKPINK), Yeji (ITZY) or Sohee (Wonder Girls) are the idols most famous for their "kitten" looks. Flattering Haerin's beauty is f.orced when her performance charisma is not "mature" enough like her seniors.

Even Haerin's fancam, when compared to other members of the same group, is not at the top. Haerin's most famous stage is her cover of Tell Me with the "omona" moment that went viral on social networks thanks to the appropriate styling. An attractive face is an advantage, but Haerin's performance skills are not really impressive enough to convince the majority of the audience.

After 2 years of debut, the beauty of the 2005 goddess is increasingly sharp and beautiful. But she is still not strong enough to be among the top 4th generation beauties of Kpop, which makes many fans regret.

In April 2023, Dior officially appointed Haerin as its newest brand ambassador as a testament to the influence of the Korean g.irl group. Haerin is the last member of the group to sign a collaboration with a luxury brand, and also confirmed the recent rumors that emerged after her appearance on a magazine cover with Dior's high-end jewelry.

The fashion house has appointed Haerin as its jewelry, fashion and beauty ambassador, marking the latest collaboration between a K-pop star and a luxury brand.

At the time of being announced as the ambassador of this brand, Haerin received many compliments for being suitable for the brand. However, some others also believe that at the age of 16 at that time, Dior was probably not really suitable for the female idol, and even thought that this was the resource HYBE had "deal" for the "BTS girls". ".

Vogue Hong Kong (China) once called Haerin "Dior queen", because of that, she accidentally received many mixed opinions from the online community. Specifically, under the article about female idols, this magazine left the description "Dior queen, young and sweet, only seventeen". Most of the online community believes that the title "Dior queen" is not really suitable for Haerin in terms of both her real age and the length of time she has been with the brand. Besides, this title is often associated with Jisoo, making the controversy even more fierce between fans of the two stars.

Not only that, Haerin also received many mixed opinions about her "photo-taking" ability. Despite her beautiful, doll-like beauty, the young star's expressions are quite dull and monochrome, mostly with straight eyes and indifferent lips, making the photo shoots lose their diversity and appeal. Before that, she also made people talk with her childish visual, not suitable for the product in a photo shoot for Dior Beauty.

At Dior's show within the framework of Paris Men's Fashion Week on January 19, 2024, Haerin is becoming the center of discussion of the online community after her explosive visual appearance.

However, despite being a global ambassador (jewelry segment) and brand ambassador (fashion and beauty segment), the female idol born in 2006 did not receive an enthusiastic reception when appearing at the show. Even Haerin's image was completely "disappeared" on the French luxury fashion house's social networks.

Notably, despite being highly praised by the media, Haerin disappeared from view on Dior's social networks. Specifically, on the brand's IG and Facebook accounts, they all updated the full images of the guests attending the show but forgot about Haerin even though she is an ambassador. Even Dior's Twitter account posted pictures of NewJeans members quite late compared to other artists. Some fans defend that because this is Dior Men's show, it will focus on male ambassadors, but Kate Moss and Lila Moss are still posted by the fashion house.

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