NewJeans: famous for being "BTS sister", about to become a traitor to HYBE?

NewJeans became famous quickly with the new, independent direction of CEO Min Hee Jin and achieved its current position thanks to standing on the shoulders of the "giant" HYBE, bearing the title "BTS sister".

NewJeans consists of 5 members Hanni, Minji, Danielle, Haerin and Hyein. The group officially debuted in August 2022 and was a "new breeze" that immediately broke K-Pop, breaking a series of records. The group was personally created by Min Hee Jin - former Creative Director of SM Entertainment. HYBE Labels has empowered and poured money into Min Hee Jin to establish a subsidiary company ADOR , freely orienting and managing NewJeans. Over the past year, NewJeans has become the leading "force" in K-Pop generation 4.

NewJeans' success formula was created by Min Hee Jin. But to have this group, the investment money and resources HYBE gave to ADOR played a key role.

NewJeans emerged quickly thanks to a different concept and music that was easily accessible to the masses. However, it cannot be denied that the title "BTS sister" has helped the 5 girls have more advantages to achieve their current position.

Although Min Hee Jin is the one who created the idea for the group and has been mainly responsible for directing the group since their internship and debut. But if they didn't have to stand on the shoulders of the "giant" HYBE, bearing the title of "little sister" of the global music group BTS, would NewJeans still enjoy so many resources?

A quick look at the resources that NewJeans has inherited from BTS include: Seou City Public Relations Ambassador, New York Rocking Eve, Lollapalooza, McDonald's - Coca-Cola - Japanese Lotte chewing gum advertising , Line Friends, Shinhan Bank, Billboard cover...

Specifically, these are contracts that BTS participated in, most of which then went to NewJeans. No matter how famous, for a group that debuted only 1-2 years ago, this list would not be possible without the support from HYBE.

On the morning of April 22, HYBE Group announced an investigation into ADOR's leadership for suspicion of usurpation of management rights. Min Hee Jin was accused of leaking business information, manipulating shareholders, stealing artist data and using media tricks to influence HYBE.

Faced with accusations and requests to remove the CEO from the group, Min Hee Jin chose to push her "offspring" NewJeans into the eye of the storm. In every response, Min Hee Jin emphasized the issue of " ILLIT copying NewJeans".

According to an industry representative, members and parents of the 5 members are supporting CEO ADOR and intend to leave with her. If they want to do so, the group will have to sue the parent company and this will definitely become a legal battle.

This case is said to be very similar to FIFTY FIFTY and its management company ATTRAKT. Many viewers are even calling NewJeans "Newty Newty" to refer to them as "traitors" like what FIFTY FIFTY once did.

According to previous expectations, NewJeans will make a comeback at the end of May, officially debuting in Japan in June. Because of the intense litigation, fans can't help but worry that scheduled projects will be affected.

On the afternoon of April 24, both ADOR and HYBE made similar announcements about NewJeans' upcoming comeback. Accordingly, the schedules for releasing the double single at the end of May, debuting in Japan and holding a fanmeeting at Tokyo Dome in June will be carried out as usual. NewJeans will have a comeback as expected, HYBE is committed to trying to minimize the impact of the controversy as much as possible.

However, recently HYBE announced the line-up of the Weverse Con Festival 2024 event that will take place next June, NewJeans is the only artist whose name was removed from the list. Accordingly, Weverse Con Festival is an annual music festival, organized on a large scale to bring a unique and attractive experience for fans to connect with their idols.

Except for BTS who is enlisting, all groups under HYBE will perform at Weverse Con Festival 2024 such as SEVENTEEN, LE SSERAFIM, TXT, ENHYPEN, ILLIT, fromis_9, TWS... and many other artists such as 10CM, Kwon Eunbi , boy group AI Plave... In addition, the event also invited President Park Jin Young of JYP as a special guest.

The focus of public opinion focused on the absence of NewJeans. This was the only group under HYBE that did not appear, causing many speculations to arise, especially during a sensitive time of management dispute between the group and "The Group". biological mother" Min Hee Jin.

Analysts believe that the conflict between ADOR and HYBE will directly affect NewJeans' operations. And it is predicted that if NewJeans leaves HYBE, the economic level of this 'giant' will not suffer too much loss.

Park Soo Young - researcher at Hana Financial Investment estimates: "The expected impact on HYBE's 2024 revenue and operating profit will likely be less than 10% (if NewJeans leaves). This trend is expected to continue." continuing into 2025" . He added: "Min Hee Jin leaving HYBE may not be the worst case scenario."

As for the majority of the audience, they believe that NewJeans cannot be separated from HYBE because HYBE owns the trademark rights to the group name, all IP and music content of NewJeans. Therefore, if NewJeans and Min Hee Jin intend to "overthrow" president Bang Si Hyuk, they will not be able to perform the songs that resonated before.

In addition, upon realizing the intense denunciation situation from within HYBE, on the morning of April 24, in front of the group's headquarters building, a truck appeared sent by fans, with content protesting against the CEO. Min Hee Jin of ADOR company like: "Bunnies (NewJeans fan community) supports NewJeans under HYBE!", "Min Hee Jin stop taking advantage of NewJeans and their families!", "Min Hee Jin immediately stop slandering insult other artists!".

This move by the fan community shows that they want to send a message to NewJeans about being alert in choosing the best direction for the group, not hoping that the 5 girls will be dragged into the mud created by Min Hee Jin. And I also don't want my idol to leave HYBE as a "traitor".

NewJeans' "mother" is just a front for HYBE, who is the one covering the sky with one hand? Diệu Anh13:51:29 25/04/2024Recently, an employee believed to be part of HYBE posted an article on the social network Blind, posing a series of questions to CEO Min Hee Jin of ADOR - the company that manages the girl group NewJeans. The article quickly attracted attention and caused a stir...