BLACKPINK kicked all Kpop, becoming the "queen of Youtube", the most powerful in 2024

Recently, Forbes Korea published an analysis of the most influential K-pop artist channels on YouTube in 2024, based on the revenue they earn. Blackpink topped the list with revenue of 129.4 billion won.

According to Forbes, Blackpink is a global girl group, an excellent successor to Fifth Harmony, Destiny's Child, and Spice Girls. This magazine also affirmed that Blackpink is the most powerful group on YouTube.

Blackpink currently has a total of 47 videos with more than 100 million views, including 6 videos that have exceeded 1 billion views, 2 videos that have reached over 2 billion views. The number of subscribers to the official YouTube channel is over 94.9 million, the largest among male and female artists worldwide. The cumulative number of views of Blackpink's content exceeded 36.7 billion views.

Up to now, the MV "Ddu-Du Ddu-Du" with 2.2 billion views is still the MV of the K-pop group with the highest views. Blackpink also owns a dance video that reached a record 1.7 billion views, which is the dance video "How You Like That". From the beginning of 2024 until now, Blackpink has not even released a new MV, but the group is still at the top of the revenue.

The girl group (G)I-DLE ranked 2nd with a revenue of 86 billion won. The girl group NewJeans ranked 4th with revenue of 68.3 billion won. Forbes noted that NewJeans is a new breath of K-pop, attracting significant attention through creative videos on YouTube. They are also the youngest group on this list.

The 5th place belongs to Seventeen with a revenue of 62.4 billion won. Seventeen's media boom through various performances has helped the group rise quickly on YouTube.

In particular, Seventeen attracts the audience through performances at major music festivals, proving their ability to master the stage and conquer the audience through live performances. Positions 6 to 10 belong to aespa (51.4 billion won), ENHYPEN (30.1 billion won), IVE (24.9 billion won), LE SSERAFIM (22.7 billion won), and IU (22 billion won), respectively.

IU is the only solo artist to reach the Forbes Top 10. Despite being mostly well-known in the country, IU has long been one of the most attractive names on YouTube. This is a novelty for Kpop, as (G)I-DLE has only become more popular on the platform in recent years. Forbes said that (G)I-DLE has become more famous thanks to its catchy songs and short-form videos on YouTube that create trends.

Despite having to suspend operations due to military service, BTS still ranks 3rd with revenue of 82.3 billion won. Critics recognize BTS's power on both the world's largest audiovisual platforms, Spotify and YouTube.

BTS is the most powerful K-pop artist in the Korean music industry. They own a large and enthusiastic fan community, helping their achievements to always be maintained, despite the time the group is on duty.

Currently, fans are looking forward to BlackPink's comeback in 2025. YG once wrote, "If this year is the year of the members' solo activities, next year, they will create a global earthquake as BLACKPINK. The combination they show as a complete team is highly anticipated. Especially after the end of the most recent world tour around the world with a huge audience of up to 1.5 million people."

In addition, YG also emphasized, "Although the crisis is mentioned due to dependence on BLACKPINK and the members' unsuccessful renegotiation of solo contracts, the impressive operation plan in 2025 has dispelled these concerns."

In addition, YG's article also mentioned that 2NE1's comeback is making fans around the globe look forward to: "The members of 2NE1, who have pursued their own paths, will celebrate the 15th anniversary of their debut by shaking hands with Yang Hyun Suk and appearing in front of fans with a series of tours.

BLACKPINK failed miserably in the US market, BTS was far behind, terrible numbers T.P16:03:25 08/03/2025In recent years, K-pop has risen to become one of the most influential music genres in the world. Not only stopping at Asia, the Hallyu wave has spread strongly to the West, especially the US market.