BLACKPINK broke records, their reputation went far thanks to this despite being quiet throughout 2024

Thanh PhúcSep 23, 2024 at 16:27

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Blackpink's " How You Like That" has reached a new milestone on YouTube. Accordingly, at around 6:24 p.m. on September 20, Korean time, Blackpink's music video for "How You Like That" surpassed 1.3 billion views on YouTube.

This makes "How You Like That" Blackpink's fifth music video to achieve this milestone, following "DDU-DU DDU-DU," "Kill This Love," "BOOMBAYAH," and "As If It's Your Last." Blackpink released the music video for "How You Like That" on June 26, 2020 at 6 p.m. KST, meaning it took the song just over 4 years, 2 months, and 25 days to reach the 1.3 billion views mark.

BLACKPINK broke records, their reputation went far thanks to this despite being quiet throughout 2024 - Photo 1

Blackpink has not had a group activity for nearly 2 years. They have not released any music as a group for over 500 days. Previously, the group agreed to sign a contract with YG as a group but not as solo artists.

Currently, all members are actively pursuing individual activities. 3/4 members have established their own companies to have personal solo plans in the new journey. Most members are active in diverse fields such as movies, music, fashion...

BLACKPINK broke records, their reputation went far thanks to this despite being quiet throughout 2024 - Photo 2

Previously, on January 4, 2023, BLACKPINK's MV "Ddu-Du Ddu-Du" officially reached 2 billion views after 4 years of release. This MV helped BlackPink become the first Kpop girl group to own a MV reaching 1 billion views. "Ddu-Du Ddu-Du" is BLACKPINK's most successful MV on YouTube when it reached 2 billion views in 2023. Up to now, this MV has increased to more than 2.1 billion views and is the MV of a Kpop group with the most views ever.

BLACKPINK broke records, their reputation went far thanks to this despite being quiet throughout 2024 - Photo 3

However, this is still not the most viewed Kpop product on YouTube because the top position belongs to "Gangnam Style" by PSY. In 2021, BLACKPINK's YouTube channel surpassed 65.5 million subscribers and became the Artist/Group with the most subscribers on YouTube. By 2022, the number of subscribers on BLACKPINK's YouTube channel reached 75 million.

BLACKPINK broke records, their reputation went far thanks to this despite being quiet throughout 2024 - Photo 4

According to YG Entertainment president Yang Hyun Suk, BLACKPINK will officially return to group activities in 2025. Not only will they release new music products, the group will also have a world tour after the comeback. It is promised that next year's Kpop music scene will be truly explosive and exciting with the return of famous groups such as: 2NE1, BTS and BLACKPINK.

BLACKPINK broke records, their reputation went far thanks to this despite being quiet throughout 2024 - Photo 5

Not long ago, BLACKPINK's "oldest sister" Jisoo shared about the group's upcoming activities: "I am working hard to improve the parts of the previous world tour with the desire to bring better performances, including managing my endurance and flexibility.

It seems like we'll be seeing BLINKs more often next year. I always hope BLINKs will gain more energy by meeting BLACKPINK. I'm looking forward to the moment when I shine with BLINKs."

BLACKPINK broke records, their reputation went far thanks to this despite being quiet throughout 2024 - Photo 6

Jisoo's revelation shows BLACKPINK's determination to improve themselves from the previous world tour to be able to bring the audience a tour that is both visually and aurally satisfying next year.

YG also revealed: "Last year, BLACKPINK signed a full group activity contract with YG ENTERTAINMENT and overcame the 'seven-year curse. Although the members are active individually under ODDATELIER (Jennie), BLISSOO (Jisoo), LLOUD (Lisa), and THEBLACKLABEL (Rosé), their activities as a complete group will continue under YG."

BLACKPINK broke records, their reputation went far thanks to this despite being quiet throughout 2024 - Photo 7

"If this year is the year of the members' solo activities, next year, they will create a global earthquake as BLACKPINK. The combination they show as a complete group is highly anticipated. Especially after concluding their most recent world tour with a huge audience of up to 1.5 million people."

BLACKPINK broke records, their reputation went far thanks to this despite being quiet throughout 2024 - Photo 8

In addition, YG also emphasized: "Although the crisis mentioned was due to the dependence on BLACKPINK and the unsuccessful renegotiation of the members' solo contracts, the impressive activity plan in 2025 has dispelled these concerns."

BLACKPINK broke records, their reputation went far thanks to this despite being quiet throughout 2024 - Photo 9

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