BLACKPINK "joins hands" with 2NE1 to revive YG, soon escape bankruptcy?

The two groups BlackPink and 2NE1, with their upcoming projects announced, have made Kpop fans believe that the two groups may be the trump cards that help YG escape the dark fate of the past year and rise from the brink of bankruptcy.

Along with SM Entertainment and JYP Entertainment, YG Entertainment is one of the three "big guys" that laid the foundation for the Kpop music industry to spread throughout the world. Not only famous for its great success in the entertainment market, YG is also considered a "music empire" with its own unique and unmistakable color in Kpop.

However, after the heyday of big names like Big Bang, 2NE1, Lee Hi, iKON,... the YG "empire" began to weaken. By 2019, the gambling scandal of "father Yang" was considered a shocking event that heavily affected YG Entertainment.

After announcing his departure from YG due to the controversy, Yang Hyun Suk officially returned to the company in 2023. This event received a lot of public attention, because no matter what, it cannot be denied that "father Yang" is the one who can lead YG to operate most effectively.

At the end of July, the Kpop fan community was shocked by the news from YG Entertainment. On the company's YouTube channel, a video was posted in which "father Yang" directly shared about YG's future strategies.

The most prominent of these was the event when 2NE1 officially reunited and re-signed with YG. This was considered a historic event in the Kpop music industry, because 2NE1 was once the most influential group of the Hallyu wave, contributing significantly to promoting YG music to the world.

2NE1's reunion shows YG's great ambition in restoring its music empire. Because up to now, 2NE1 still has a huge number of Gen2 fans, not inferior to their juniors. So in case 2NE1 reunites successfully, YG has a complete opportunity to regain its position. More than anyone else, 2NE1 is still the group that most clearly reflects YG's musical color with all its rebellion, weirdness and difference.

Remember when 2NE1 was at the peak of their career, this group was almost on a completely different front compared to the other girl groups. 2NE1 was remembered as a group with strong hip-hop songs, the members' looks were so weird that many people forgot the beauty standards of Kpop idols. However, 2NE1 was resoundingly successful with classic super hits such as: I Am The Best, Come Back Home, I Don't Care, I Love You,...

Besides, the 4 girls reuniting under the name of 2NE1 is also considered a right move. Although 2NE1's reputation is not small, it is clear that CL, Park Bom, Dara and Minzy all have difficulty working solo, especially at a time when there are so many talented rookies appearing. Not to mention, YG is still the place that understands 2NE1's personality and color best to find the most appropriate direction for the group.

Next is BLACKPINK - The famous name that is currently leading YG. Once called a failed version of 2NE1, but now BLACKPINK's success in the global music market makes many people surprised because it is beyond imagination.

However, despite BLACKPINK's success, this group has not really reached the level of radiating a brand and color like 2NE1 did. After all, BLACKPINK's musical direction and image are still much more popular than their seniors. But in terms of popularity, BLACKPINK is currently at the top of the Kpop girl group segment.

In fact, 2NE1 and BLACKPINK are both the next generations of YG Entertainment. However, when it comes to the ability to help YG restore its position, these two names probably have the most favorable factors. While names like Big Bang, Lee Hi, iKON,... are unlikely to return to YG, rising rookies like BABYMONSTER do not have enough influence to turn the situation around for YG.

BLACKPINK and 2NE1 return to save YG, revealing 2 more girl groups that dare to compete T.P21:30:21 30/09/2024In K-pop, there is a scary milestone called the 7-year curse, because few groups can survive that many years in the entertainment industry with the highest elimination rate in the world. Among them are the disbandments of 2NE1, GFriend and Lovelyz.