BLACKPINK closes 2024 by kicking BTS out of the picture, worthy of being the top 1 Korean music group

According to the Korea Institute of Brand Reputation (Institute) on December 21, Korean time, Blackpink took the No. 1 spot in the brand value ranking for singers this month with 12,387,721 points.

Although the girls have not yet had group activities, the members are still going strong with their own projects. To determine the brand value rankings, the Institute analyzes big data in areas including consumer engagement, media activities, communication, and community activities to assess the level of consumer interaction with specific brands.

Following Blackpink, Seventeen took second place this month with 6,572,231 points, followed by trot singer Lim Young Woong in third place with 6,152,107 points.

The top 30 Korean singers with the highest brand value in December, in order, are: Blackpink, Seventeen, Lim Young Woong, aespa, BTS, Big Bang, IVE, DAY6, TWS, BIBI, QWER, FIFTY FIFTY, JY Park, (G)I-DLE, Taeyeon, NCT, Lee Chan Won, TWICE, IU, Lee Young Ji, Cho Yong Pil, BABYMONSTER, ILLIT, Song Ga In, Young Tak, Kang Daniel, Red Velvet, ITZY, Hwa Sa and EXO.

Although BlackPink will only focus on group activities in 2024, with the success of the members' solo careers, the group's appeal can be said to be unrivaled. It is expected that in 2025, the group will return with projects together. Previously, many plans for 2025 were revealed by Yang Hyun Suk, including the presence of BlackPink. The members no longer have individual contracts with YG, but continue to work as a group. YG guarantees the group work of the four girls.

Yang Hyun Suk said that his "chickens" are preparing for a world tour in 2025, starting with BlackPink. In addition, Babymonster and Treasure are also expected to have their own tours.

Following this, on YG's website YG Life (a website specializing in reporting news about artists' activities), YG said: "Last year, BLACKPINK signed a full group activity contract with YG ENTERTAINMENT and overcame the "seven-year curse. Although the members are active individually under ODDATELIER (Jennie), BLISSOO (Jisoo), LLOUD (Lisa), and THEBLACKLABEL (Rosé), their activities as a complete group will continue under YG."

YG added in the post: "If this year is the year of the members' solo activities, next year, they will create a global earthquake as BLACKPINK. The combination they show as a complete group is highly anticipated. Especially after finishing the most recent world tour with a huge audience of up to 1.5 million people."

In addition, YG also emphasized: "Although the crisis mentioned was due to the dependence on BLACKPINK and the unsuccessful renegotiation of the members' solo contracts, the impressive activity plan in 2025 has dispelled these concerns."

Last August, BlackPink held a fan meeting to celebrate their 8th anniversary. In addition, BlackPink released the music film BlackPink World Tour [Born Pink] In Cinemas on August 31. The film, which documents the performances from the group's Born Pink world tour, will be released in over 110 countries, making it the girl group's most widely released concert film.

According to YG Entertainment's announcement, all BlackPink members did not renew their individual contracts with the company, but only agreed to work as a group. Fans all predicted this situation.

Each member has their own direction. Specifically, Jennie founded ODD ATELIER (OA) to develop her solo career, then Lisa also opened her own company called LLOUD. Jisoo will operate under the management of the company founded by her brother, Biomom. As for Rosé, she signed a contract with The Black Label.

BLACKPINK failed miserably in the US market, BTS was far behind, terrible numbers T.P16:03:25 08/03/2025In recent years, K-pop has risen to become one of the most influential music genres in the world. Not only stopping at Asia, the Hallyu wave has spread strongly to the West, especially the US market.