Rosé single-handedly lifted BLACKPINK to the top 1 position, regaining its glory after 9 months of decline.

Thanh PhúcNov 11, 2024 at 15:43

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The Korea Brand Reputation Research Institute has just announced the November brand reputation rankings for Kpop girl groups.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from October 10 to November 10.

Rosé single-handedly lifted BLACKPINK to the top 1 position, regaining its glory after 9 months of decline. - Photo 1

Blackpink rose to the top of this month's rankings after seeing a whopping 224.63 percent increase in their score, bringing their total score to 12,644,046 for November.

High-ranking phrases in their keyword analysis included “Rosé,” “APT.”, and “syndrome.” While the highest-ranking related terms included “record,” “fun,” and “happiness.” The group’s positivity-negativity analysis showed 94.58% positive reactions.

Rosé single-handedly lifted BLACKPINK to the top 1 position, regaining its glory after 9 months of decline. - Photo 2

Rosé's solo comeback with the single "APT." featuring pop star Bruno Mars has created a fever for the past month. Rosé set a series of records such as the first Kpop artist to top Apple Music globally, the first female Kpop solo artist to reach Top 1 on Spotify globally, "APT." is the Kpop song with the most days at No. 1 on Spotify US.

Rosé single-handedly lifted BLACKPINK to the top 1 position, regaining its glory after 9 months of decline. - Photo 3

Rosé has contributed greatly to Blackpink's return to the No. 1 position in girl group reputation after 9 months. The last time the group reached No. 1 on this chart was January 2024. aespa maintained the No. 2 position with a brand reputation index of 4,900,820 points, a slight increase of 1.25% compared to the previous month.

IVE remained in 3rd place with a brand reputation index of 3,568,377. Meanwhile, LE SSERAFIM dropped to 4th place with a score of 3,256,346. Finally, (G)I-DLE entered the Top 5 with a brand reputation index of 2,722,186, up 4.20% from October.

Rosé single-handedly lifted BLACKPINK to the top 1 position, regaining its glory after 9 months of decline. - Photo 4

Ranks 6 to 30 are: Fifty Fifty, Red Velvet, TWICE, Oh My Girl, NMIXX, Baby Monster, fromis_9, ILLIT, Purple Kiss, tripleS, H1-Key, MAMAMOO, StayC, Apink, ITZY, Girls' Generation, Dreamcatcher, Girl's Day, MEOVV, cignature, Kep1er, WJSN, RESCENE, EXID, APRIL.

According to Korean media, Rosé and Bruno Mars' music video for their hit collaboration single has surpassed 300 million views on YouTube. The song was originally released on October 18 at 1 p.m. KST, meaning it took just 22 days, 6 hours, and 30 minutes to reach the milestone.

Rosé single-handedly lifted BLACKPINK to the top 1 position, regaining its glory after 9 months of decline. - Photo 5

"APT." is not only the fastest music video to reach 300 million views for a K-pop solo artist, but also the sixth fastest music video to do so of all time (for all artists worldwide).

With the record for being the fastest music video by a K-pop solo artist to reach 300 million views, Rosé broke the previous record of about 25 days held by PSY's 2013 hit "Gentleman." PSY's record had stood unbeaten for 11 years.

Rosé single-handedly lifted BLACKPINK to the top 1 position, regaining its glory after 9 months of decline. - Photo 6

APT. was inspired by Rosé's popular Korean drinking game, "apateu" (apartment). The song quickly became a hit in Korea and around the world, earning Rosé her first Perfect All-Kill certification in her solo career, debuting at number 8 on the Billboard Hot 100, and many other achievements.

The popularity of APT. also brought another song with the same name to the top of the Korean charts, Apartment by Yoon Soo Il. This song was released in 1982 and was considered a "national hit" at that time.

Rosé single-handedly lifted BLACKPINK to the top 1 position, regaining its glory after 9 months of decline. - Photo 7

With a very good number of views and listens, "APT." became the most successful song in Rosé's solo career. The song was not only composed by Rosé, but also revolved around a traditional Korean game, expressing the culture and lifestyle of Korean youth.

Thanks to the "stacking house" fever, Rosé became the female Kpop artist with the highest monthly listeners in Spotify history. "APT." has maintained the No. 1 position on the global Spotify chart for 20 consecutive days, and has been at No. 1 on Apple Music globally and iTunes globally for 2 weeks.

Rosé single-handedly lifted BLACKPINK to the top 1 position, regaining its glory after 9 months of decline. - Photo 8

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