Crazy milk advertising case: Van Hugo posted a shockin.g status when sanctioned, suspected of 'insubordination'?

Recently, MC Van Hugo continuously posted a sad status line. This happened in the context that the Department of Radio, Television and Electronic Information has issued a decision to sanction administrative violations against Van Hugo due to violations in advertising activities.

Specifically, on May 5, the Department of Radio, Television and Electronic Information said that with the act of advertising Hiup 27 nutritional products causing confusion about the announced uses, MC Van Hugo was fined 70 million VND. In addition, she also had to take remedial measures such as deleting ads and forcing correction of information for violations.

Faced with this "lightning" information, on the same day, MC Van Hugo continuously posted many hidden status lines and still limited the number of commenters under each post. First this evening the female MC wrote on the social network Face.book: "Humans are scary. But also very lovely. Well, I just know that. Just live - then you will live."

Next is the article 2 hours ago, Van Hugo posted a photo of hugging a woman with the following "shady" words: "The loved will love others. Hurt people will love hurting others. If someone praises and appreciates you, they themselves are precious, so they see good things in others. If someone scolds you, feel sorry for that person because their life is definitely not easy. And don't forget to block! No one is without people who love and hate, I live for the people who love me, it's enough. Through all the ups and downs, what people need the most in the end is still just a hug."

Netizens think that the reason why the female MC born in 1985 has a strange move today is because she has been officially sanctioned by the authorities for the issue of "advertising milk out". Previously, Van Hugo was mentioned by the audience, demanding a boycott due to a fine for advertising the milk line in March 2024 on the grounds that the advertised product was not suitable according to advertising regulations.

Then on April 17, Ms. Nguyen Thi Thanh Huyen - Deputy Director of the Department of Radio, Television and Electronic Information - said that the Department received documents from the Department of Food Safety. A representative of the Department of Radio, Television and Electronic Information said that the Department is verifying and investigating the case and will widely inform when the results are available. Up to now, the incident has been officially enforced according to regulations.

In particular, BTV Quang Minh also committed the same mistake in advertising activities. The total fine for the 2 artists is more than 100 million VND. Accordingly, in the decision to sanction administrative violations issued on April 28, Mr. Tran Quang Minh (BTV Quang Minh) was sanctioned VND 37.5 million for the act: Advertising nutritional products inconsistent with one of the documents specified in the Certificate of Registration of Product Declaration and advertising of nutritional products using the doctor's name, according to the decision on sanctioning administrative violations No. 148/QD-XPHC.

"In the process of working, these two characters said that they advertised on their personal experiences, but we think that there has never been any document proving the effectiveness of drinking milk to increase height. Celebrities are responsible for accepting advertisements for customers. They have to check whether the advertisements go beyond the uses, features, and components of the product?", Ms. Huyen said.

At the press conference, Mr. Le Quang Tu Do - Director of the Department of Radio, Television and Electronic Information - also said that some celebrities and artists often have very weak awareness and legal understanding of advertising issues.

They take contracts and sign advertising contracts easily, do not pay much attention to the content provided, do not consider whether it is true or not, which leads to violations of the law.

"Many artists when advertising often tend to vary the assigned content, add many details that are not in the original content, and even make exaggerated statements. For example, if they are told about superior height, they can arbitrarily add a specific number without any basis," said Mr. Tu Do.

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