110k fried eggs in Uncle Bau: changing a new trick, the purpose is really surprising?

Once caused public opinion to "wake up" with a plate of fried eggs priced at 110k and a series of controversies about the service style, Duong Bau Country Rice Restaurant recently caused a stir in the online community when it suddenly gave free fried eggs to diners.

With the move of "giving free eggs", it can be seen that Rice Country Duong Bau is trying to reconcile with public opinion and win back the sympathy of customers. Although many people think that this is a positive step, there are still many people who are skeptical about the real purpose behind this action.

Accordingly, recently, netizens have been constantly buzzing about a rice shop located in District 1 (Ho Chi Minh City). Ho Chi Minh City), that is Uncle Bau's hometown rice. The reason is related to a series of issues such as prices, the use of batch dishes to serve customers...

In particular, the story of the shop selling 110k/plate of fried eggs is still mentioned over and over again, even compared to many other places. Faced with that situation, recently, Uncle Bau's hometown rice suddenly launched a fried egg at the price of... 0 dong made netizens stir again.

According to the representative of the restaurant, this is the program of the restaurant that takes place from 3/6 to 12/6, applicable to all diners who come to eat at the restaurant. Each guest table will be given 1 plate of fried eggs for free.

The reason given is equally noteworthy: "You know, customers who come to Uncle Bau's Country Rice have given all their love and support to her. That's why I want to give this egg as a thank you to you."

This information quickly made netizens excitedly share. Many people think that this is a clever way to "remove the antlers" of sympathy from customers. However, there are also many opinions that this is just a "soft PR trick", appeasing public opinion after a series of scandals that have not yet subsided.

The move to "turn the car" to give free eggs attracted even more attention because previously, the restaurant's fried eggs were the most controversial topic on social networks. Specifically, a plate of fried eggs with onions consisting of 3 eggs is listed for 110k. Although the shop is located in the center of District 1, Ho Chi Minh City. Ho Chi Minh City, this price still makes many people "startled". The owner then explained: this price includes the cost of premises, personnel, raw materials...

Not only that, the restaurant also caused a stir when using... dishes are chipped to serve diners. The owner said that he had asked to make a batch of 200 bowls for the "old country rice" style, but this detail made many people concerned about safety and hygiene.

Besides, the story of a diner who came to eat, when receiving the bill, had a note "IT THAT kakakaka" caused frustration. Many people think that the restaurant is unprofessional, even "shy" with customers. After a series of backlash, the restaurant's representative officially apologized, and at the same time announced to replace all dishes and adjust the way employees worked.

It can be seen that from a newly opened rice shop in District 1, Ho Chi Minh City. Ho Chi Minh City, Uncle Bau Rice quickly became the focus of national attention. But behind that " drama " shell, is this a calculated media tactic?

Media expert Nguyen Ngoc Long – founder of Black Moon Media said that what the public reacted strongly to was not entirely in the figure of "110,000 VND for fried eggs: " People are willing to spend 200,000 or 300,000 VND for a rustic dish – if it is prepared by a famous chef, in a classy space, or bring a special experience. But if the only reason is 'in the center of District 1, so the price is high', it is not enough to convince ."

He said that the communication strategy of Com Que Duong Bau is a deliberate provocative tactic: "They create controversy to make people curious, remember the name of the restaurant, and even come to try just to verify. If you don't target the high-end segment, the brand risk is not great. But if you determine the high-end positioning and use shockin.g tricks, it is a wrong step."

This reflects the fact that the value of a meal today is no longer encapsulated in the taste of the dish, but also includes the space, emotions, connection, and accompanying service.

Sung Bau was expose.d for 'selling 1 for 10', oppressing suppliers, shockin.g attitude of the owner? Mỹ Hoa16:05:14 21/05/2025TikToker Sung Bau is known as a tycoon or rich woman when she owns Sung Bau vermicelli products, which ranked at the top of the market on e-commerce platforms after 18 months of starting a business, with estimated revenue of about 1 billion VND/month.