Sung Bau was expose.d for 'selling 1 for 10', oppressing suppliers, shocking attitude of the owner?

TikToker Sung Bau is known as a "boss" or "rich woman" when she owns the Sung Bau vermicelli product, which ranked at the top of the market on e-commerce platforms after 18 months of starting a business, with an estimated revenue of about 1 billion VND/month.

Currently, Sung Bau has more than 759k followers on TikTok. Her hottest product is Sung Bau vermicelli - priced at around 98k for a 1kg package. However, recently, a case about the price of Sung Bau vermicelli has received a lot of attention online. Specifically, a man named P. (from Dien Bien) claimed to be the supplier of Sung Bau vermicelli.

"My family specializes in supplying Sung Bau. So Sung Bau vermicelli and my family's domain are the same. Sung Bau is just an agent for my family" - P. said in the clip. After that, P. publicly announced the selling price of her vermicelli at 45k, and Sung Bau imported and sold it for 100k. After P. revealed the price, many people attacked Sung Bau and said that she sold it at a cost that was too different from the original price.

Regardless of the truth of these clips, P.'s series of videos has received many comments from the online community. However, most still criticiz.e P.'s actions and defend Sung Bau. The majority believe that Sung Bau importing goods and selling them at a higher price is a normal business practice - as long as she does not lie about the price or quality of the products.

Even though Sung Bau imports goods for 45k and sells them for 100k, he still has to bear many other costs when selling on e-commerce platforms such as: Fixed fees (commission fees for e-commerce platforms), platform fees, shipping, operating and packaging fees, order cancellation fees... The price of 45k is also the wholesale price when Sung Bau has to import large batches of products, but in reality, buying retail may be higher.

Equally important, many people buy Sung Bau vermicelli not only because they want to eat vermicelli - but also because they want to support the brand or personality of the female TikToker.

The fact that the supplier publicly disclosed the import price of Sung Bau and made many people think that she "earned too much profit" - was also considered an act of lack of civility and credibility in business. After these videos, perhaps not only Sung Bau but also many other units may be hesitant to order cellophane noodles from this supplier.

Facing the harsh reaction of the online community, Sung Bau has not yet made an official statement. As for P., he still keeps his clips related to Sung Bau's name on his personal page.

However, in the latest clip posted on the afternoon of May 20, P. implied that there was a sales agent on social media who had placed orders with him. But then imported goods from other establishments - which P. commented were of poor quality and cheaper prices.

The video was posted amid P.'s controversy with Sung Bau, leading many to believe that this was P.'s allusion to Sung Bau. Although it is not known whether it is true or not, many people still commented and criticized P.'s actions, saying that this person was speaking one-sidedly and did not provide any evidence.

Regarding Sung Bau, when she first created the channel in April 2022, Sung Bau often shared about the difficult life of her and her husband. Accordingly, at the time of marriage, Sung Bau's husband was still a first-year student majoring in construction in Hanoi.

After getting married, Sung Bau's husband went to Hanoi to continue studying and working to make ends meet in the expensive city. Sung Bau was pregnant with her first chil.d but was not happy. Even though her belly was bulging, she still had to carry a hoe to the fields to do heavy work. Even when she had morning sickness and craved sweets, she did not dare buy them to eat.

After a while of setting up the channel, Sung Thi Bau's family received love and affection from TikTok users because of their honest and gentle appearance. Sympathizing with the difficult situation of the young couple who also had to raise a small chil.d, many people also "advised" the couple to try doing business on an e-commerce platform, who knows, they might succeed.

Gradually, Sung Bau's cellophane noodles have spread throughout the Tiktok platform. Whenever mentioning large cellophane noodles, buyers will immediately remember the Sung Bau cellophane noodle brand.

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