ILLIT is accused of copying NewJeans, HYBE claims to protect 2 groups

ILLIT was accused by CEO Min Hee Jin of being a copy of NewJeans, netizens were divided into many opinions on this suspicion. People are excitedly spreading comparisons between these two groups.

In less than 2 days, a series of "suffocating" tense developments between HYBE and ADOR CEO - Min Hee Jin made netizens "sniff" for the drama.

This female CEO said that ILLIT is copying NewJeans from music, costumes, makeup, choreography,... many people mistakenly think this is a group managed by Min Hee Jin. She frankly criticized HYBE for helping BELIFT LAB in allowing ILLIT to blatantly copy NewJeans. "Does a leading entertainment corporation have such a way of working? Just for immediate benefits, it does not hesitate to copy the achievements that NewJeans and I have created together," Min Hee Jin was angry.

Faced with the controversy, the online community "unearthed" the clip posted about 3 weeks before the "war of words" to compare the choreography of the song Magnetic (ILLIT) with previous products of NewJeans or LE SSERAFIM. .

In the posted clip, the author compared the dance moves in ILLIT's song Magnetic to the songs Ditto, Attention (NewJeans) or Easy (LE SSERAFIM).

All three music groups, ILLIT, NewJeans, and LE SSERAFIM, belong to the HYBE group but belong to different subsidiaries. Specifically, ILLIT belongs to Belift Lab, NewJeans belongs to ADOR and LE SSERAFIM belongs to Source Music. Many opinions say that even though they are the same HYBE group, having surprisingly similar choreography cannot avoid suspicion of plagiarism.

Meanwhile, netizens also erupted in controversy saying that this cannot be considered an act of homage (a product intended to pay tribute to an artist with similarities and characteristics of the original artist): "I thought ILLIT added choreography of those groups to show that they are a group under HYBE. But it seems they did not ask permission from those groups before using the choreography."

Most notably, the members of both groups were very young but were facing mental pain due to inappropriate supervision and conflicts from the adults around them. Fans are extremely worried that these controversies could endanger the safety of artists and make them vulnerable in the entertainment industry.

Up to now, the "internal" war between HYBE and Ador is still extremely tense and shows no signs of ending. Both sides have hired lawyers, ready for upcoming legal procedures. The question is how NewJeans and ILLIT will be affected by these lawsuits.

On April 23, Chief Executive Officer (CEO) of HYBE entertainment group, Park Ji Won, made the first official statement, regarding the recent controversy with the CEO of subsidiary company ADOR, Min Hee Jin.

In the letter, CEO Park Ji Won sent words of encouragement to all employees of the group who are going through a difficult period full of anxiety and confusion. He also announced that there will be clear legal action if audit information continues to be leaked.

Notably, CEO Park Ji Won encouraged the employees of two subsidiaries ADOR - manager of the NewJeans group, and Belift Lab - manager of the ILLIT group, to continue working normally, trying to keep the artists from affected by the incident.

"We hope you don't feel worried and try your best in your current role for the return and development of NewJeans" - CEO Park Ji Won told ADOR staff.

He then told Belift Lab: "The company knows better than anyone how much effort you have put into ILLIT's launch. You may be upset at the sudden news that broke out, but we hope Please do not be offended by false content and work hard to help ILLIT succeed."

Finally, CEO Park Ji Won declared: "HYBE has experienced many errors when testing the multi-brand model. However, in my opinion, those problems are just tests, there will be other problems that will happen." Because we are truly determined to pursue this path.

The company will end this story smoothly, continue to overcome the shortcomings in the brands and look forward to the future. We will do what needs to be done for ILLIT and NewJeans to grow."

NewJeans' new MV almost failed because HYBE suppressed it, revealing lip-syncing that caused outrage? JLO15:43:58 27/05/2024NewJeans officially made a comeback with the double single How Sweet after a series of days mired in controversy between Min Hee Jin's mother and HYBE. However, the MV was age-restricted and its international achievements dropped significantly.