Min Hee Jin is paid a huge salary by HYBE, how outstanding is her ability?

As the conflict between HYBE Chairman - Bang Si Hyuk and the "mother of NewJeans" - CEO Min Hee Jin is increasing, the details surrounding the recent "shocking" press conference in Korean showbiz are increasingly emerging. attention.

Accordingly, HYBE responded to Min Hee Jin's allegation that her compensation was inadequate. The statement HYBE released detailed that CEO Min's total compensation far exceeded the norm for top positions in the company. Besides, the total income that HYBE gives to Min Hee Jin includes the main salary and generous bonuses for performance.

"CEO Min announced a salary of 200 billion won (about 1.46 million USD). That's not including a 200 billion won bonus for activities in 2023, completely separate from salary. This is the salary. highest pay for all people working at HYBE" .

In addition, Min Hee Jin also owns a number of HYBE shares whose value is "unimaginable to the public".

Despite these earnings, there was still a rift in financial terms between Min Hee Jin and the company. "CEO Min Hee Jin brought negotiations to a deadlock by making demands for m.oney that the company could not accept," HYBE stated.

HYBE believes that Min Hee Jin's unreasonable demands are one of the many reasons why they believe she is trying to take over management of ADOR and turn it into her own independent business. "CEO Min Hee Jin is just looking for an excuse to build independent management," the company representative emphasized.

While the war between HYBE and Min Hee Jin is tense, most recently, a share on the personal page of the former creative director of the band Enhypen has made the public question the possibility of "stealing". HYBE idea.

In July 2019, Korean media was abuzz with the news that Min Hee Jin was recruited to HYBE, established her own company and will train a new g.irl group here. Min Hee Jin is interested in the media because before joining HYBE, she was considered the "idea bank" of entertainment giant SM. Min Hee Jin worked as SM's creative director for 11 years and created a series of unique concepts for SNSD, f(x), SHINee, Red Velvet, EXO,...

Hee Jin's ideas have a great influence on the image direction of SM's top groups and the Hallyu wave. Min Hee Jin's turning point as creative director was to redefine the importance of image in the music industry. SM is the leading entertainment company in releasing gift items with physical albums, corner cards were produced here for the first time with the album Oh! - SNSD. Min Hee Jin contributed to creating new trends in the album's cover design, poster and main style, turning the entire process from planning, production and promotion into a compelling visual story.

Diverse and flexible in ideas, Min Hee Jin chooses a unique path, breaking away from the usual framework. The products she makes all contain many hidden messages, mysteries and arouse curiosity. When Min Hee Jin left SM, many fans considered this to be a big loss for the company.

When leaving SM, many Kpop fans regretted because there weren't many companies that focused on visuals and concepts like SM, Min Hee Jin here created an unforgettable impression. But with the current coverage of NewJeans, it can be seen that Min Hee Jin on HYBE is the right choice.

SM groups focus on image investment but are not strong in the international market. The Kpop market still has to adhere to certain stereotypes. The "crazyness" of Min Hee Jin's creativity will be effective in current NewJeans and future projects if HYBE is oriented correctly. This emerging entertainment group has BTS - a global music group paving the way internationally. Combined with Min Hee Jin's professional mindset, opening up a theoretical "universe" that is her strength will reach far. than.

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